It’s hard to believe that the year 2022 is already six months old, but it’s true. The best digital marketing agency in Dubai has been around since 2001, and the experts know all about the changes that have shaken up the marketing world over the past 10 years – both big and small. In this blog, you will learn the top trends that will continue impacting digital advertising in 2022.
It’s no surprise that the digital marketing landscape is changing as quickly as possible. The current year is shaping up to be just as eventful as the previous two.There are many changes afoot in the digital world, with tech titans constantly improving their offerings and shifting their strategies. The best digital marketing company in Dubai is embracing a few of the trends. So, without further ado, here are the new digital trends that will be making waves in the industry this year.
New-Age SEO Toolsand the Best SEO Company in Dubai
Search engine optimization has changed immensely over the years. Today, you’ll find more digital marketing agencies using real-time analytics and machine learning to help boost conversions and visibility across every platform and device. Gone are the days of one-size-fits-all strategies, modern marketers must employ tools that can personalize content with advanced analytics and AI.
Reducing the Use of Third-Party Cookies
Cookies have been used to collect information about website visitors and accurately target demographics within campaigns for almost the entire history of digital marketing. They’ve been a game-changer for marketers, but it’s time to prepare for their expiry.
To be honest, the cookie has been dying for quite some time, as observed by the best digital marketing agency in Dubai.
The Rise of Email Marketing
The demise of traditional cookies is causing an increase in the popularity of email marketing. After all, giving you someone’s email address is about as fair and consensual as advertising gets.
Email marketing is a consistently profitable field because customers who provide their email addresses are generally open to being sold to. Emails are also more versatile than many people realize, and you can use email lists on advertising platforms to replace traditional cookies and enhance customer privacy. Looking for clever email marketing tricks? The best SEO company in Dubai can help you.
Native Shopping Experiences
Native shopping refers to shopping or e-commerce properties that are seamlessly integrated into the use of non-commerce sites such as blogs, virtual reality, or social media.
The term “native” refers to the fact that users do not have to leave the website they are on to make a purchase.
After years of success, the best digital marketing company in Dubai has discovered that simplicity is what consumers want from marketers. Customers are less likely to make a purchase when they face obstacles or are unable to obtain sufficient information. In other words, the more difficult it is for your customer to work, the less likely they are to be your customer at all.
The expansion of native shopping appears to solve many of these issues by allowing users to have a barrier-free in-app purchasing experience. As the best social media marketing agency in Dubai predicts, this area will continue to grow in the upcoming years.
The Role of Social Media in Native Shopping
With its shopping feature, Instagram allows users to make immediate purchases based on promotional material. Instagram was a pioneer of this trend. Tiktok, through its partnership with Shopify, also jumped headfirst into the native experience last year. Youtube has also stated that it intends to improve its shoppable tags, which enable users to identify and purchase products seen in videos.
The best digital marketing agency in Dubaithinks this trend is likely to result in higher conversions and new opportunities for affiliate campaigns. It will help to remove friction created by influencers and personalities simply directing users to where they can make purchases.
So, What Comes Next?
Digital marketing is and will always be a difficult industry to keep up with. It’s all about mediating between your clients’ interests and the infrastructure and offerings of your business, both of which are constantly changing.
It’s exciting to see what the future of digital marketing holds: from Social Commerce innovations to a mass return to the humble email, the industry has proven time and again that it can adapt to new challenges and thrive. If you’re looking for the best social media marketing agency in Dubai, Webtek Digital will be your best choice.
You’ve finally launched your new website, but now you’re realizing that it takes forever to load on mobile devices—if people can even load it at all! Even worse, you’re worried that your site isn’t optimized for search engines, so you’re not getting the traffic you wanted and deserve. Don’t worry; these simple fixes will have your site humming in no time! Webtek Digital, the best SEO company in Dubai will show you how to speed up your website and improve SEO with these quick and easy hacks.
- A Digital SEO Company Always Performs a Page Speed Test
Page speed is a huge factor in determining your rankings, and Google recommends that your website must load in 2 seconds or less. However, you don’t want to stress about squeezing every millisecond of performance out of your website; there are plenty of other factors affecting page speed. But you should still perform a page speed test: it’s easy and free with tools used by Webtek Digital, a leading SEO company in Dubai.
- Minimize HTTP Requests
As web pages get larger and more complex, they require more HTTP requests to render. Webtek Digital’s best SEO services in Dubai keep your page load times down by minimizing how many resources you require on each page. The experts have the right tools to compress your site images so that they make fewer HTTP requests.
- Keyword selection for Best SEO Services in Dubai
A catchy blog title is great, but it means nothing if no one can find your website. It’s important to pick a keyword that isn’t too competitive—which is why you need an experienced SEO company in Dubai.
Creating a website blog page may seem like a relatively simple process, but in reality, it involves much more than picking a cool-sounding topic and hoping for success. Keyword research plays a major role when it comes to your website’s search engine rankings.
- Compressing Data
The number one issue with slow load times is big files—or, in other words, high file sizes. A webpage that’s chock-full of media (images, videos) will take longer to load than a simpler version.
You may easily minimize the load time and speed up your website by compressing your files.
A page with a lot of huge media files will be bulky and take a long time to load. However, if your files are minimal, they will load rapidly. As a result, you must reduce the size of your files while maintaining their quality.
Compressing the files will help you save space. Webtek Digital, the best SEO company in Dubai will do a compression audit to speed up your website.
The experts have the right tools that compress huge files into smaller ones, reducing download times by up to 70%. Because CSS and HTML files are typically larger, this is the best option.
- Use Caching
Caching, or caching websites for short, is a means of storing a website’s files and images on servers so that visitors don’t have to load them from your server every time they request it. In other words, you’ve already done most of the work in creating a webpage; now you just have to store those files somewhere else so that when users visit your site again and again, they’ll be able to get right where they left off without having to access your server each time.
By doing this, an SEO company in Dubai ensures that when the user returns to your website, it will load significantly faster.
This feature isn’t useful when a person visits your page for the first time; instead, it improves the visitor’s experience when they browse your site repeatedly.
- Optimizing the Metatags on Your Website
The information you see in search engine results is also known as metadata. Metadata includes elements like titles, descriptions, and image ALT tags that let search engines know what each page is about. As such, it’s a good idea to include some relevant metadata for each page of your website—or at least update it if necessary.
Webtek Digital’s best SEO services in Dubai make sure thatyour meta title has keywords. The meta description, on the other hand, is a two- to-three-lines textual explanation of what is covered on the page. It should be enough informative to entice them to visit your website.
Both meta titles and meta descriptions aid in the organic traffic generation of your website. Because meta titles are so important in search engine results, they must include the appropriate keyword.
- Reduce Script Size
- Choose the Right Hosting Option for Your Website
Hosting is an area where you can save yourself a lot of money. Shared hosting is far less expensive than buying or renting your server, and it will get you up and running much more quickly. A skilled SEO company in Dubai will look for a hosting option that gives you unlimited bandwidth. You can always find ways to cut corners in other areas of your budget—but having enough bandwidth is essential.
- Creating a Link-Worthy Website
For your site to rank well, it needs lots of high-quality links pointing at it. Since Google looks at a whole bunch of different factors when ranking sites, link quantity alone isn’t enough—the links have to be coming from reputable sites in their niche. So how do you go about getting those? In short: a well-skilled digital SEO company creates great content for your website. The expert SEO writers will develop posts that are interesting and relevant and get other bloggers talking about them; encourage them to include links back to your site within their posts.
There you have it all. These nine tactics can help you market your company on search engine results pages. Webtek Digital is the best SEO company in Dubai that specializes in all these services.
Do you want your small business to get more social media exposure?Do you want to see if collaborating with influencers can help?
Partnering with niched micro-influencers helps tailored social media initiatives achieve maximum brand visibility, conversions, and ROI. But, being a busy business owner, it might not be possible for you to do extensive research work, find the apt influencer that aligns with your brand and come up with branding ideas. Well, you can rely on Webtek Digital, the best social media marketing agency in Dubai.
Why Outsource Influencer Marketing & The Best Social Media Services In Dubai?
Thousands, if not millions, of people, follow social media influencers for their industry knowledge and expertise. Marketers ask influencers to review items and post complementary social media content, gaining brand recognition and credibility by leveraging influencer followers. It should come as no surprise that it has proven to be an excellent marketing strategy. Around 40% of Twitter users have admitted to purchasing something as a result of a tweet from an influencer.
The best time for your company to join the social media influencer marketing bandwagon is right now. Don’t you think so? Well, let the best social media marketing company in Dubai explain why:
The Power of Social Media Influencers
Social influencers are treated as mini-celebrities. Because of their large social media followings, many celebrities are also considered influencers. As a way to obtain access to these huge audiences, businesses are beginning to build connections with these influencers. When an Instagram model tags a designer brand in a photo of them wearing their goods, for example, the brand’s brand awareness among that influencer’s followers skyrockets.
Webtek Digital, a top social media marketing company in UAE believes that every band should reap the benefits an influencer needs to offer. Aren’t you sure why your business should do that? Read ahead to know more.
Influencers Are Not Pushy To Be Effective
According to a report, two-thirds of customers use ad-blocking software to keep bothersome online advertising at bay. Blinking pop-ups demanding “purchase me” and “click here” are annoying to customers.
Remember, your customers don’t like being forced or told what to do. That’s why social media influencer marketing has made such headway in the digital advertising sector – it’s not pushy.
When influencers talk about a brand, it contains details about their personal experience with the product they are endorsing. They don’t expect their fans to buy or consume the same things. They are just putting the choices out there in a nice light. Rather than being forced, the followers will feel motivated to try out what they are recommending.
What’s The Role Of A Top Social Media Marketing Company In UAE Here?
Now you might be wondering how can a social media marketing company in Dubai help you reach the right influencer promoting your brand? Well, consider an agency like Webtek Digital as the bridge between you, your social media influencer, and your target audience.
The experts can conduct market research, and find out the best influencer whose voice aligns with your brand, products, and solutions. The expert team will collaborate with the influencer to promote your business.
Influencers Share Authentic, Honest Product Reviews
Before purchasing your product, your shoppers read product reviews. Because of their honesty, product reviews from social media influencers are extremely successful. Influencers have complete control over what they promote on social media. If they’ve chosen to promote your product, it’s likely because they like it and think their followers will as well.
Positive, genuine buzz for your business is generated via Instagram posts, Tweets, and YouTube videos featuring your company’s items. Besides the wisdom of the influencer, the best social media marketing company in Dubai will promote the content all over the relevant online platforms. Join hands with Webtek Digital and reach millions of audiences faster than ever before.
Boost Your Search Engine Ranking
In the last several years, the face of advertising has shifted dramatically. Keyword optimization alone will have little effect on your search engine ranking. Because Google appreciates high-quality organic links, outranking your competition will be difficult if you don’t have high-authority sites referring to you.
Influencer marketing will help you develop high-quality links to increase traffic and enhance your search engine rating if you partner with a popular social media marketing company in Dubai.
Such an agency has an in-house team of bloggers for features and reviews of your products or services. Micro-influencer bloggers have a large enough following to make an impact, and their domain authority is generally high due to their influence.
Influencers Help You Build Connections
Influencers foster connections between their fans and your business. When influencers post about your brand, they’re encouraging people to learn more about it or use its services. It can be tough to begin and maintain relationships with potential clients without the help of influencers. Therefore, rely on Webtek Digital’s social media services in Dubai and let them connect you with the best influencer for your brand.
Are You Ready To Get Started?
Every social media marketing campaign requires a well-thought-out strategy. This is where Webtek Digital, the best social media marketing agency in Dubai enters the picture. The social media marketing team can conduct a competitive analysis and devise a social media influencer marketing campaign that is tailored to your budget and requirements. Get in touch with us right now to learn more about our social media marketing services!