Writing Wikipedia articles require absolute expertise! It is absolutely a different style of writing that you need to master. Wikipedia, the digital encyclopaedia is an information bank where any person or organization wants to see their profile or business.
It’s told often, if it is not in Wikipedia then it doesn’t exist possibly. If you too wish to build an online image of yours, then hire a digital agency that can provide you with the best writers to write Wikipedia content for you. Wikipedia management falls under online reputation management services.
Wikipedia is an open-source community in which anyone can create an account and edit a page. So, you do not have any control over your content that you have in a PR, article or a blog. It’s important to have things all set with proper citations before writing content. And only an expert knows the best practice. Whatever is written has to be from credible source. It is considered as one of the most reliable and trusted online sources to find information about a company or a person.
Why you Require an Expert?
Hire a Wikipedia writer to create a page for you which will also in turn improve your online reputation. It’s the expert writers who can add positive nuances to a profile and attract positive feedbacks. A write up helps in creating a brand image for a new company in the market or a budding professional.
Seeking professional service would be a wise move as creating Wikipedia page is quite a challenging task. WebTek digital is one of the prominent service providers and has a number of expert writers to cater to your needs. The specialists have extensive experience in editing and curating Wikipedia content. As a part of the Wikipedia community WebTek Digital talks with the moderators and take into consideration our clients’ requirements in a manner that the community can accept. For further details do contact us.
A reputation which has been made for a long time can be toppled in a day! Each creation needs an adequate maintenance by which it can sustain long and work solemnly. Through Online Reputation Management you and your company can secure it from potential lost revenue.
Why do you need to build and manage a strong online reputation?
If you have a website, your online reputation will deeply impact the thinking and decisions of potential customers. Suppose, you are a doctor, your search results are very important to the patients who want to come to you for treatment. The same concept should be applicable For ORM.
WebTek Digital has years of experience in managing the online reputation of various esteemed clients. WebTek removes negative internet news stories, including slander. The digital agency monitors relevant websites 24×7 for any negative mentions about your organization and assures a positive and credible internet reputation.
Let’s discuss the services that we offer to manage online reputation:
- The dedicated team of experts works relentlessly to successfully build, shape and maintain your online brand, building and managing your reputation in a way that leverages your strengths, mitigates risk and creates a competitive advantage
- Remove ratings and bad reviews
- Actively pursue ORM in a seemingly natural discourse and maintain a planned IP usage
- Remove cheater websites.
- Promote the positive links that are good for the reputation to the top page/s
- Fix results from Google, Yahoo, and Bing search engines
- Remove information on court cases and litigation
- Replace negative rankings with positive sites
- Delete Rip Off Reports
WebTek Digital offers the best Online Reputation Management Services for industrialists, politicians & companies under complete confidentiality. Recognized as one of the leading providers of Online Reputation Management Services, the agency can upsurge the reputation issue of your organization.
Online reputation is the digital equivalent of public relation procedures that are used for influencing or controlling the image of a business or an individual. When it comes to online practices it comprises of minimizing the visibility of negative reviews or information from online search results, which is usually Google.
Now, good reviews are obligatory and crucial for online reputation and better brand visibility. However, the possibility of gaining one or two bad reviews along the way is always there. It could be your customers who have written a negative review of your company? Or it could be one of your competitors trying to smear your brand’s name.
Here it’s not important to assess whether the negative comments are warranted, reasonable or researched. The fact is that when negative information or reviews exists it shows up in search results and impacts your sales process. This is most likely to have a negative impression on your potential customers as well.
Negative information has detrimental effects on online businesses and sometimes acts as a handle for the downfall of the companies’ reputation. So how do you ‘get rid’ of the negative information?
Seeking professional online reputation management services by WebTek Digital will help you build a solid brand name and help remove negative content. WebTek Digital renders robust service and manages your online reputation. Part of the companies online reputation management services include tracking and removal of negative publicity and review away from the first two pages of the search results. This will give your brand the best possible opportunity at recovering its sales volume and reputation.
By now, nearly all businesses have started to feel impact of this deadly coronavirus pandemic. Well, you may close down your offline store for foreseeable future that definitely creates uncertainty in your life and also that of your employees. You may also have to cease digital marketing and search engine optimization (SEO) work to reduce expenses during this crisis.
However, it is the worst mistake that you are going to make!
For anyone reading this blog who do not understand about SEO-well, it signifies a vital process to ensure that your site will be easily visible to the search engine users.
Therefore, it makes a sense that while individuals are trying to avoid going outside, you must not step optimizing your website or marketing it online!
Social distancing and lockdown regulations of government are hurting the businesses. But your search engines gains as well as losses are just directly related to gains and losses of competitors. To tell you specifically, if you completely stop optimizing your site now then you are actually giving your competitors the scope to enhance their market share. Therefore, if you do not wish to fall behind in competition, then you must not cease your digital marketing now.
So, what is the best way to utilize SEO as well as digital marketing while social distancing measures remain in place and all the employees are compelled to work from home? Here are a few tips mostly suggested by top 10 digital marketing companies in Dubai and across the world so that you will remain unscathed in terms of business profit when this crisis caused due coronavirus diminishes.
Plan webinars to be used in future
Why not utilize this free time to plan about the type of webinars you want to host? Even if you are unable to host them currently, you at least should be ready to show your business in best light when the industry picks up back. The best SEO services in Dubai and other countries often suggest that hosting webinars is vital especially for B2B businesses. As per recent survey, almost 91 percent of professionals prefer to learn from webinars over any other kind of content.
You may host webinar to give answers to FAQs or you may also introduce your customers to the team while at the same time showing them that door is open for business even though you are limited only to online trading.
Do a mini audit of your website
Conducting an in-depth SEO audit takes time and often requires an expert’s help. To do it, first, you should create inventory of all content assets, if you have not done it already. You can use Excel Sheet or Google Sheet and then create tabs for the following:
- Externally published articles
Now you should assess your content in order to find out how you can re-purpose the things for diverse other channels or platforms. Moreover you can analyze the kinds of content that actually attracted maximum social likes as well as shares, backlinks and also determine what kinds of content drive maximum traffic to your site. Whenever you go through content, you can also make improvement to CTAs as well as keywords and even update outdated content as well as add few internal links to relevant service pages or blogs.
Interview your employees as well as clients
It is now your perfect time to gather relevant information for your future blog posts as well as company’s updates. You may do so by interviewing customers and employees in order to collect feedbacks that provide best insights on how exactly to enhance your own service or offering. You can use Google Hangouts or any other app for video call or conferencing for this purpose.
Aim to be visible on diverse search engine results pages
Maximizing visibility on search engines needs gaining the first page position for diverse keywords and not just high traffic ones that directly related to your products or services. During your busy time you may not get time to create content that specifically target at early stages of buyer’s journey. And now that you have some time, you may begin to dig deeper into kind of content that you may publish in order to attract more traffic to your site.
Begin the task of recording catchy videos
In regards to SEO, attractive and relevant videos may help you to:
- Target long tail keywords or key phrases that have high rates of conversion
- Get your website into featured snippet
- Appear in the relevant YouTube searches
- Use videos to create different kinds of content like audio interviews, transcribed blogs as well as infographics
You should not forget to embed these videos into the blog posts and then post them on social media feeds followed by 5 to 10 quotes. You may also reuse all those quotes or hooks in media releases in future
Improve way how you handle company’s reviews
There is hardly denying of the fact that motivating people to give a review for your company is necessary. And you require people who can speak positively about their own experience of working with you. However few companies make the mistake of not replying the customer reviews that actually reflect about their poor customer service skills. If you are such a company that has multiple reviews still remain unanswered then now might be the right time for you to sign into Yelp account and start replying both positive as well as negative ones.
Optimize your Google My Business profile
Do you wish to attract your local customers? If so, then you just need to have a good Google My Business profile. Especially, it is an effective tool in the current scenario. As you already know, you are can update various details of your company on GMB profile that can then be seen by the search engine users. Ensure that accurate working hours as well as contact details are given.
Tweak your site a bit
When you are flooded with clients you might not get adequate time to tweak your website and make it better. Now that you have lesser number of clients during this pandemic, you can contact one of the leading web development services in Dubai to let your site to have a facelift and also make it more SEO-friendly.
Get rid of unnatural links
As SEO sector continues to evolve with each passing day, it is becoming obvious that all unnatural links may disturb search ranking of your website. For instance, one site was penalized by Google because of the fact that this site had more than 18000 unnatural links. Once these links were removed, then the site easily gained top page position on search engine result pages or SERPs. Make sure that you remove the unnatural links and are now ready to make wonder for your own business.
Create an effective outreach strategy
Well, whether it is right to start reaching out to your targeted customers now is certainly dependent on the industry you are associated with. Most of the companies can reap benefits by improving existing relationship with the clients, especially considering the fact that SEO is as much as about marketing as it is about communication and client service. You should think how you can connect with the customers as well as give reassurance as well as genuine support. Try to affirm yourself as a responsible and authoritative industry leader and someone who always gives priority to the clients.
Down the years you must have surely collected loads of client data that you hardly used. Cannot you really use it for any purpose? Or did you simply lack time to analyze it properly? Now it is the right time for you to sit with these data to know more about your clients. You should even reflect on why you missed the opportunities to utilize them at the right time and what you should do to prevent making the same mistakes in future. Whatever data analysis you have failed to do in the past, it is the right time for you to do it at the present moment.
Take support from WebTek Digital now!
At WebTek Digital , a leading digital marketing agency in Dubai and India, we know that this coronavirus pandemic is affecting almost all kinds of businesses. But as you can understand from above points, now it is not the time to stop your SEO as well as digital marketing activities. Rather it is the best time to make most of SEO and digital marketing to run your business. And at WebTek Digital, you can avail complete digital marketing services, right from PPC, SEO to SMO and that too at affordable rates. What are you thinking? For any query, contact us now. You may visit our website http://webtekdigital.com/. We’ll be happy to serve you now.
With more and more people browsing websites on their mobile devices, it becomes vital that you should create responsive webpages. Another essential thing is that you should utilize images properly to enhance both traffic as well as organic search results of your website.
Since it is seen that high quality images usually take long time to load, it is therefore important to optimize all of them and not to lose those prospective customers who may visit your site using mobile phones.
Well, now the question is how to use images properly so as to enhance your site’s ranking? Well, it is not that simple. Currently, image search in Google is increasing at a rapid rate which signifies that well-optimized images can easily attract new visitors to your site. That is why it is significant not just to upload any image but upload only the relevant ones. And the best part is that for image optimization you also do not have to spend long time and money.
Rules of Image optimization
Quite obviously, rules set by Google are supreme whenever it comes to rule of game for almost everything in web world and that is why SEO also has gained a new dimension as a whole. The writers are facing difficult times since only quality content will rank better, irrespective of quality of optimization.
With multiple factors to consider, often images are overlooked. However, this strategy may compel you to lose visitors in long run. Therefore, it is vital to optimize all the existing images on your site and even make it a routine to continue doing it for upcoming ones too.
As per research, Google image search can generate nearly 27 percent of daily queries. With Google having replaced ‘View’ image button with ‘Visit’ button, an increasing number of visitors are browsing your homepage on a daily basis.
Finally, this top search engine develops new image recognition tools like Google Lens and also Reverse Image Search and also develops ads on the Google images. Undoubtedly, images turn out to be powerful SEO tool in hands of SEO services in Dubai and across the world to increase your site traffic and also increase sales.
Below are 6 vital tips you should follow to use your images to rank
Increased traffic signifies that you use stellar content that is appropriate for the image and that helps to bring visitors to your targeted page. In other words, while advertising any product, make sure to accompany that image with proper product description. It is vital that both image as well as content
must be unique, properly formatted and also well-written. Ensure that the image must be of high quality but not too large in size since you need to keep mobile users in your mind.
Considering rising number of mobile users, it is important that the images should be small without reducing their high quality. Thinking how it is actually done? A SEO company in Dubai or elsewhere always use JPEG format whenever needed, since it is SEO friendly as well as image quality optimized. PNG format is the best option only when you require transparent background because JPEG format does not accommodate this particular option. However GiFs are used only for small-sized animations and it is also vital to remember that these are limited to 256 colors.
As far as image dimension is concerned, there are particular no specific rules for this. The only thing is that these images must not exceed average desktop screen resolution and it is 2,560 pixels in the width on average. Remember, that that the images automatically adjust to screen size which means that these images should be rightly formatted to get displayed as they should be.
At times, it seems to be quite impossible to make any larger image smaller. If such thing happens, then it is recommended that you should use different strategy to increase loading time of your site. Compression is right way to go for it. You should not use HTML or CSS in order to reduce pixels. The reason is that though image will get smaller in size the original size of the file will remain as it is. Currently, there are multiple compression tools are available in the market and most of them are available are free of cost. If you wish your site to display diverse image formats to improve browsing experience of your visitors, then you may choose to upload similar image in diverse formats. Use plug-in or attribute <img srcset=””> to select which particular image to be displayed.
Since images usually attract new visitors to your site through Google’s image search option and so on, it is vital that they actually are shown in the search results. And in order to get them there, you also have to name them in proper way and also offer appropriate image descriptions.
As being said, the image names as well as descriptions generally follow similar rule as that of content writing. Both the attributes should include targeted keyword. Unlike any written content, keywords in the image name must be separated by hyphens and not include any stop words such as articles, prepositions. It is obvious that your site must be responsive and also features relevant and unique
content. All the images must have appropriate alt as well as title attributes since these features can provide context to any image. Ensure that they are also written properly and also in concise manner.
Generally, images are used to help any content to rank better but in case of image search, it is just other way round. With stellar content being key factor in overall success of your site, it is also vital to remember that it must be relevant whenever it comes to your images.
You need to remember that the visitors reaching your site through Image Search option are looking out for extra information on targeted image. If image depicts any product, this content must focus on its entire features.
There is absolutely no point to use images to help page to rank better if you are actually doing in a random way and do not have any idea how effective performance turns out to be. Therefore it is vital to use image reporting in order to maximize performance. Well, Google Search Console is one of the common tools used for this purpose since it is user-friendly as well as insightful.
It is vital to note that search results can show diverse insights such as queries, clicks, CTRs, impressions, pages, countries as well as devices. However they do not show file names of images. Rather, they show pages where the images are visible. To put it in simple terms, Google Search Console does not differentiate between diverse images on a web page.
Considering everything it may be said that images may boost your SEO efforts effectively with minimal efforts. Ensure that you should grab opportunity to attract new clients since image search will be even more sophisticated in future. For expert’s help you can contact WebTek Digital, a leading SEO and digital marketing agency in Dubai. Be it web development and design, SEO, SMM or PPC, WebTek Digital comes up with complete digital marketing and web development services and also charges reasonable price. Still thinking? For details you may click http://webtekdigital.com/