It’s hard to believe that the year 2022 is already six months old, but it’s true. The best digital marketing agency in Dubai has been around since 2001, and the experts know all about the changes that have shaken up the marketing world over the past 10 years – both big and small. In this blog, you will learn the top trends that will continue impacting digital advertising in 2022.
It’s no surprise that the digital marketing landscape is changing as quickly as possible. The current year is shaping up to be just as eventful as the previous two.There are many changes afoot in the digital world, with tech titans constantly improving their offerings and shifting their strategies. The best digital marketing company in Dubai is embracing a few of the trends. So, without further ado, here are the new digital trends that will be making waves in the industry this year.
New-Age SEO Toolsand the Best SEO Company in Dubai
Search engine optimization has changed immensely over the years. Today, you’ll find more digital marketing agencies using real-time analytics and machine learning to help boost conversions and visibility across every platform and device. Gone are the days of one-size-fits-all strategies, modern marketers must employ tools that can personalize content with advanced analytics and AI.
Reducing the Use of Third-Party Cookies
Cookies have been used to collect information about website visitors and accurately target demographics within campaigns for almost the entire history of digital marketing. They’ve been a game-changer for marketers, but it’s time to prepare for their expiry.
To be honest, the cookie has been dying for quite some time, as observed by the best digital marketing agency in Dubai.
The Rise of Email Marketing
The demise of traditional cookies is causing an increase in the popularity of email marketing. After all, giving you someone’s email address is about as fair and consensual as advertising gets.
Email marketing is a consistently profitable field because customers who provide their email addresses are generally open to being sold to. Emails are also more versatile than many people realize, and you can use email lists on advertising platforms to replace traditional cookies and enhance customer privacy. Looking for clever email marketing tricks? The best SEO company in Dubai can help you.
Native Shopping Experiences
Native shopping refers to shopping or e-commerce properties that are seamlessly integrated into the use of non-commerce sites such as blogs, virtual reality, or social media.
The term “native” refers to the fact that users do not have to leave the website they are on to make a purchase.
After years of success, the best digital marketing company in Dubai has discovered that simplicity is what consumers want from marketers. Customers are less likely to make a purchase when they face obstacles or are unable to obtain sufficient information. In other words, the more difficult it is for your customer to work, the less likely they are to be your customer at all.
The expansion of native shopping appears to solve many of these issues by allowing users to have a barrier-free in-app purchasing experience. As the best social media marketing agency in Dubai predicts, this area will continue to grow in the upcoming years.
The Role of Social Media in Native Shopping
With its shopping feature, Instagram allows users to make immediate purchases based on promotional material. Instagram was a pioneer of this trend. Tiktok, through its partnership with Shopify, also jumped headfirst into the native experience last year. Youtube has also stated that it intends to improve its shoppable tags, which enable users to identify and purchase products seen in videos.
The best digital marketing agency in Dubaithinks this trend is likely to result in higher conversions and new opportunities for affiliate campaigns. It will help to remove friction created by influencers and personalities simply directing users to where they can make purchases.
So, What Comes Next?
Digital marketing is and will always be a difficult industry to keep up with. It’s all about mediating between your clients’ interests and the infrastructure and offerings of your business, both of which are constantly changing.
It’s exciting to see what the future of digital marketing holds: from Social Commerce innovations to a mass return to the humble email, the industry has proven time and again that it can adapt to new challenges and thrive. If you’re looking for the best social media marketing agency in Dubai, Webtek Digital will be your best choice.