Did you know that Snapchat, Facebook, and Twitter are losing monthly active users faster than Instagram is gaining them? This blog will talk about how to participate and generate leads on Instagram using tried-and-true strategies with the help of the best social media marketing company in Dubai.
Today, a lot of marketers are utilizing Instagram as a platform for generating leads after realizing its true potential. To access a large global audience and generate more leads on Instagram, they employ various strategies. 90% of Instagram users follow brands, and 50% of users engage with brands after seeing Instagram ads, according to statistics. It encourages businesses to spend money on organic lead-generation strategies like Instagram advertising.
However, Instagram is about more than just sharing beautiful images. Brands and individuals need to develop a clever Instagram marketing strategy and, more importantly, skillfully carry it out if they want to make the most of the platform. So if you are also interested in making the most of what this platform has to offer, keep reading this blog till the end!
4 Important Stages of Instagram Advertising Strategy
Four key phases, including awareness, consideration, conversion, and loyalty, should be a part of your Instagram advertising strategy. There are numerous tried-and-true methods for luring in prospective customers and nurturing them before they convert. You can entice potential customers to become devoted customers with paid Instagram campaigns.
Because Instagram advertising doesn’t require a sizable advertising budget to run ads, startups and midsize companies can invest in it. Optimize your Instagram marketing strategy with the help of the best social media marketing agency in Dubai to draw in more leads and boost sales on the platform if you want to convert more followers into customers.
Focus on Lead Generating Ads
It’s straightforward: using lead-generating ads is your best option for generating more leads on Instagram.
One of the first steps to assist businesses in gathering pertinent and useful information about a customer is the use of lead generation ads.
Such meaningful information means their address, phone number, likes and dislikes, spending capabilities, and possibly birthdates. You should also keep track of the products they seem to be most interested in.
You can tailor your marketing campaigns to maximize conversion using the data gathered in this manner. You must send pertinent offers to targeted leads to accomplish this.
But hold on, you don’t have to do any of these things alone. Webtek Digital, a leading social media marketing company in Dubai can provide you with the ultimate Instagram marketing strategies that will fit your business niche the most.
Wondering why you need the help of a professional? There are a few things you need to take care of before you start lead generation and only a team of experienced digital marketers know how to:
- Verify that Instagram is the best medium for promoting your brand.
- Make sure your target audience uses this platform frequently.
- Write about your ideal customers. You can make sure that your marketing efforts will reach the right audience by developing accurate buyer personas.
- Set SMART lead generation objectives that are precise, measurable, attainable, realistic, and time-based.
So, in case you are looking for the best social media marketing company in Dubai, Webtek Digital would be the best one to opt for. The experts will also help you to figure out how many leads you hope to produce each month or every three months. Whom do you intend to connect with, entice, and involve prospects? Which key performance indicators (KPIs) are you planning to monitor and assess for your business?
When your Instagram marketer has all of this data organized, the professionals can start implementing the Instagram lead-generation strategies listed below:
Refining Your Instagram Profile
Improve the Instagram conversion rate of your company. Your bio, post captions, and image captions should all encourage viewers to follow your brand, interact with your content, or respond to your calls to action (CTAs). As a business Instagram account, you can’t just have a random bio that talks about your personal preferences or vision. Besides being a top-notch social media marketing company in Dubai, Webtek Digital also has a team of creative writers who can change the face of your Instagram account with the power of the right words.
Professional social media marketers will also use Instagram Insights to determine what kind of content gets your brand more followers and generates higher engagement.
Making Use of Instagram Stories to Produce Leads
Instagram Stories are used every day by more than 500 million accounts. Instagram Stories has more daily active users than Snapchat.
This demonstrates how Instagram Stories can help you reach your target audience if you use the right messaging.
But how should you use Instagram Stories’ power?
The solution is in telling the narrative of your brand. It can make it simpler for customers to relate to your brand. They’ll probably remember your company name better, begin to believe in your goods or services, and perhaps even become devoted customers.
Branded stories have the power to engage and captivate audiences in ways that conventional advertisements cannot. They can aid customers in connecting emotionally with your brand. Join hands with the best social media marketing company in Dubai to make the most of the story feature has to offer.
Here are some tips for using Instagram Stories well:
- Use attention-grabbing headlines and persuade CTAs to promote your most recent blog posts, products, or services. This can assist you in directing visitors to specific landing pages, your blog, or product pages.
- Use live videos or snippets of your video content to distribute educational information that your followers want to see. You can encourage your fans to swipe up to see the entire video.
- Share behind-the-scenes content on Instagram using Stories. This could include images and videos showing what makes your business distinctive or how your employees carry out their daily duties.
- By allowing users to ask questions about your products on Instagram Stories, you can increase user engagement. You can assist them in making product selection decisions by responding to their queries.
- Give an influencer control of your Instagram Stories so they can post content relevant to your brand or industry. It is simple to do this and gain immediate access to their supporters.
- Use Instagram Stories to hold a contest or giveaway. So that you can expand your audience and entice more people to participate in the competition, ask your followers to share and tag their friends in your content.
If you are an amateur who doesn’t know much about how to use Instagram stories for business and promotional purposes, Webtek Digital, a leading social media marketing company in Dubai, can help you figure things out.
Utilizing Instagram’s Swipe-Up Feature
Instagram stories can contain links if your account has more than 10,000 followers. Businesses benefit greatly from using stories because the majority of Instagram stories are used for marketing purposes. Additionally, studies have revealed that customers favor this format. That indicates that Instagram has a lot to offer businesses.
Because consumers viewing them only need to swipe up on the Stories to view a website, stories are much more effective than bio links. A swipe is a form of engagement that expresses interest in the business, item, or service. Seek professional help from the best social media marketing agency in Dubai to reach ten thousand followers first and then you can play with this feature.
Make Remarketing Campaigns Work for You
Remarketing campaigns are another excellent way to increase conversions. The objective is to give potential customers a chance to register, make a final purchase, or test the good or service. Marketers have the chance to create a custom audience using Instagram Ads Manager and choose customers who have already made purchases from your company or visited your website. You can then develop special promotions for those clients, winning their business and gaining their devoted support.
Announce Your Special Discounts
Consider providing a special discount, limited-time offer, or promotion to pique the interest of your customers and increase sales on Instagram. A clever technique to persuade potential customers to act and complete the purchase is to create a sense of urgency. When you join hands with a leading social media and content marketing company in Dubai like Webtek Digital, you are in good hands.
Share Gratitude Posts
The simplest way to demonstrate how much you value your customers is to express your gratitude. You can make your customers feel special by sending them a personalized note, a special discount, or anything else interesting. This appreciation will encourage customers to make additional purchases which will boost your sales in return.
The Final Thoughts on Collaborating with thebest social media marketing agency in Dubai
Instagram is a fantastic marketing tool for companies to raise their profile, expand their audience, generate more leads, and increase sales. Whether you run a web design firm or a clothing line, incorporating these easy strategies into your Instagram marketing plan will help you draw in, keep, and cultivate satisfied clients. Contact the experts of Webtek Digital at +971581263762 for more details.