What is Google My Business all about?
Google My Business is a tool to list your local business and company information on Google. The tool will display your business information to the customers in a variety of different results.
You must be wondering what makes it so special.
Well, the tool is unique and different from local directories because you can place detailed information in Google My Business, which will be available on Google suite including Google local pack, Google Knowledge Graph, and Google Maps.
A customer can search for your business from a variety of platforms such as Google voice search, Google Maps using a laptop or tablet or Google app search and many others. Google simply tracks the searcher’s location and triggers the local results.
Why is Google My Business advantageous for every local business?
Don’t you think it will be daunting for a customer to visit your website every time he or she wants to know your business hours, or office address or contact details? Well, Google My Business listing helps customers to get all these details easily without visiting the site.
Do not consider that this process will lower your website visitors or traffic. Rather, it is more beneficial in attracting customers by providing them with relevant information quickly. If they are further interested in your services, they will definitely visit your site!
There are many more benefits of Google My Business-
- Promote offers and services using Google My Business posts
- Interact and resolve customer queries via Google My Business Q & A
- Generate a high-quality business review on Google Reviews and improve your website traffic and rankings
How is Google My Business listing is related to website rank?
Google My Business satisfies customer more quickly, which is making it an essential tool for every local business. Whenever a customer searches for your business on Google using generic phrases like best wedding florist near me, Google provides three-pack results with map followed by the organic search results. The three pack results are presented to you via Google My Business listing.
Since three-pack results appear before standard organic search results, Google My Business listing is critical for local business. Every time a user is making a query specific to your products and services, your website is highly likely to appear in local searches.
So, Google My Business listing aid in boosting your website traffic and local SEO!
Great isn’t it?
In short, Google My Business is playing a vital role in local search and facilitating many local business transactions. Google can do wonders even with a tiny piece of information on your site.
So, think no more. Gear up and start optimizing your website with great local content and reach out to more customers.
Let WebTek Labs boost your local marketing
WebTek Digital is the best digital marketing company in UAE offering comprehensive and customized digital solutions to clients across the globe. We will help you leverage the benefits of local SEO tools using local search audit, rank checker and Google My Business Listing so that your clients get accurate data of your business.
