Your SEO Partner For Enhanced Brand Visibility On Search Engine
SEO has evolved over the last couple of years into an adaptive formation to make valuable and useful digital relationships. It grew out of the development of search engines and the World Wide Web.
Coming to the Search Engine Optimization, it is about the necessary techniques as well as tools that make the web pages important for the algorithms of famous search engines. The erstwhile pioneers in the sphere of SEO also found the Internet not only interesting but a viable industry money maker. For example in 1994, Greg Boser discovered that he could use the Internet to sell protective foam equipment to fight fires.
WebTek Digital is an organization that is dedicated to offering SEO services across the globe adhering to industry standards. Unlike other run-of-the-mill digital marketing companies, the strategies by WebTek Digital are target-driven and result-oriented. The agency understands that every business comes with individual sets of goals and keyword preferences. Consequently, so utmost care is taken to provide you with the reliable SEO services.
The core competency lies in:
- Enhancement of the Website’s Ranking
- Brand Awareness
- Lessen Marketing Cost
- 24 Hours Marketing Team
WebTek Digital boasts of having some of the best SEO experts in the industry for its valued clients. They are knowledgeable, experienced, diligent and great advocates of professionalism to the hilt. With their efficacy, they will keep you updated with monthly reports by which you will be able to get notified about the progress graph of your website and how has it been fairing. WebTek’s Search Engine Optimization is based on a social strategy created while keeping in mind your business objectives and goals. Undoubtedly, WebTek Labs is one of the providers of best SEO Services in India that helps you to utilize all social media platforms for identifying and connecting with target customers.
Essential Tips For Choosing A Reliable SEO Company In Dubai
Getting a new website off the ground is a must in order to enhance the visibility of a brand on the search engines result pages. With almost every company giving huge emphasis on this aspect, it is vital to have your brand visible in front of as many people as possible.
Search engine marketing is a thriving industry and it is also getting popularized everywhere in the world. When it comes to Dubai, it is vital to develop a dedicated SEO strategy irrespective of the overall size of the business you have. Because the technology landscape of Dubai is huge and 90 percent of the market should have access to the current technologies, you certainly have to prioritize the marketing channels and also give more importance to online marketing strategies. Search engine optimization indeed has a remarkable value in this digital era.
According to a recent study conducted by a leading digital marketing agency of the world, 93 percent of the online experiences start with a search. As a result, ignoring search engine optimization from the marketing mix may not be an option for you. When SEO strategy is implemented properly, it may work wonders to offer you with opportunities that may not have presented otherwise. Therefore, it is vital for the businesses to invest in SEO to have the ball rolling. Here are a few tips that you should follow to get hold of a reliable SEO company in Dubai
Determine your goal
It is vital to note that search engine optimization is not a field where you can see the results overnight. In maximum cases, it is a slow process that calls for consistent efforts. Therefore, you need to develop a clear plan with reasonable KPIs in order to judge your success rate. Without this type of planning, a vital SEO company may find it difficult to help you in the best possible way.
Check out the SEO agency’s portfolio
Viewing the company’s profile as well as the portfolio is a vital step while selecting a reputable SEO company in Dubai for your own brand. While some companies want to keep their clients private, all the reputed companies are quite happy in flaunting their previous customers with whom they have worked so far.
Know about the price structure
Price becomes the key deciding factor while selecting a good SEO company for your requirement. A reputed SEO company will not quote any price immediately. Rather it will do a bit of research on the brand and then decide upon the relevant keywords necessary for SEO and give a quotation accordingly.
Try to know about the SEO team
You want to develop a long-term rapport with the SEO agency that you are hiring. Therefore, it is quite natural that the employees will be in touch with you in order to know the market and also your target audience. Make sure the company you have chosen should comprise of the individuals who are polite, friendly and also well-informed. The staffs of that company must tell you what exactly they are doing and also to interact with you in the best possible way.
After following the above-mentioned steps thoroughly and also with a bit of research you will definitely be able to find out a reliable SEO company that can help you to enhance the organic traffic on your website.
If you are searching for one such trustworthy company in Dubai then WebTek Digital is your one-stop destination. With the proven expertise of working with the popular brands for the last over 15 years, this company can produce the optimum SEO results for your site. Its team of skilled and experienced SEO professionals is familiar with the current SEO trends and produces the highest value for your investment and also assures improved ROI. Get the most out of the innovative SEO service offered by WebTek Digital. For more information you are requested to click http://webtekdigital.com/ .
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WebTek Digital Offers The Best SEO Services Across The Country
Search Engine Optimization (SEO) is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.
Let’s have a quick look on the importance of SEO and its significance.
- SEO is a very viable marketing outlet that can bring your business more qualified leads and customers.
- Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.
- Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.
However, WebTek Digital is one such organization that is dedicated to offering best SEO services across the globe. Unlike other run-of-the-mill digital marketing companies, our strategies are target-driven and result-oriented. WebTek Digital clearly understands every business comes with individual sets of goals and keyword preferences. Consequently, the company takes utmost care to provide you with the reliable SEO services.
Our core competency lies in:
- Enhancement of the Website’s Ranking
- Brand Awareness
- Lessen Marketing Cost
- 24 Hours Marketing Team
WebTek Digital is one of the providers of best SEO Services in India and Dubai that offers a wide range of Digital Marketing, and Content Marketing Services.
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Get Rid Of Negative Information From Google With WebTek Digital
Online reputation is the digital equivalent of public relation procedures that are used for influencing or controlling the image of a business or an individual. When it comes to online practices it comprises of minimizing the visibility of negative reviews or information from online search results, which is usually Google.
Now, good reviews are obligatory and crucial for online reputation and better brand visibility. However, the possibility of gaining one or two bad reviews along the way is always there. It could be your customers who have written a negative review of your company? Or it could be one of your competitors trying to smear your brand’s name.
Here it’s not important to assess whether the negative comments are warranted, reasonable or researched. The fact is that when negative information or reviews exists it shows up in search results and impacts your sales process. This is most likely to have a negative impression on your potential customers as well.
Negative information has detrimental effects on online businesses and sometimes acts as a handle for the downfall of the companies’ reputation. So how do you ‘get rid’ of the negative information?
Seeking professional online reputation management services by WebTek Digital will help you build a solid brand name and help remove negative content. WebTek Digital renders robust service and manages your online reputation. Part of the companies online reputation management services include tracking and removal of negative publicity and review away from the first two pages of the search results. This will give your brand the best possible opportunity at recovering its sales volume and reputation.
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Social Media Marketing Strategy: 3 Tips To Success In 2022
Are you unable to drive desired traffic from your social media posts? Digital marketing is all about staying tuned with the latest consumer demands and trending marketing strategies. Therefore, if your posts are not getting huge likes, tweets, retweets or shares, then you should take a deep dive to find the exact reason.
Are you targeting the exact demographics? Are you posting creative content that resonates with emotions and feeling of customers?
Since digital marketing is all about the right time, right action, are you scheduling your social media posts when your target customers are most active? Do you only promote your services or invest time to address the queries and concerns of your fans?
Digital marketing is an evolving field and you cannot ignore the new marketing trends and strategies. Here are the top three tips for you to take the most advantage of social media marketing in 2022.
1. Start with live videos
Not just video marketing, but live video add a new dimension to the conversation. Go live so that your customers can connect with you instantly. Show that your brand cares for people, be authentic and relatable. Do not just aim to promote your products and services.
2. Personalized, creative and relevant content
Identify the hot topic in the market, create a unique post, which compels people to like, share, tweet, and subscribe. Create a personalized content that is real, creative, entertaining, informative and touches public emotions and you will find uplift in sales. Keep an eye on broken and banned hash tags. Due diligence will take you a long way!
3. Artificial intelligence and Chabot
In 2019, digital marketing is all about artificial intelligence! AI is the fastest and quickest way to engage with customers, analyze their behaviour, and help them find your products in the first place. If you want to address your customers’ problems quickly, go for chatbots and make people, feel personal.
Wrap up
These are the top three tips to boost your business via social media marketing in 2019. Other opportunities to succeed are influencer marketing, voice search functionality, and online reviews, which contribute to your brand popularity.
For quick results, hire the best digital marketing company in UAE!
As the competition grows, digital marketing unfolds many more opportunities. Leverage them else, you will lose big branding and moneymaking opportunity.
Gear up and take action!
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How To Grow Your Traffic With Social Bookmarking?
You have created an attractive, mobile responsive and fast loading website containing useful and informative content. But that does not guarantee quality traffic and best conversions. Gaining traffic is never an easy job. An important tool to grow our website traffic is Social Bookmarking.
What is Social bookmarking?
Social bookmarking is the process of bookmarking your content on different social bookmarking sites like Diigo, StumbleUpon, DZone, and others. You need to bookmark all the content that you have in the form of blog, articles, classified or press releases.
Not only you but all the users of social bookmarking sites can access your content and you will get a good number of backlinks to your website. However, choose the best bookmarking sites, upload your links and then link it to various social media channels. Do not forget to add relevant tags!
More the people access your content more will be your website traffic.
9 Things to know about social bookmarking
There are a few important factors to keep in mind when social bookmarking, which are given below.
- Besides catchy headlines, your content must be of high quality for better conversions
- Use SEO keywords in headlines, content, titles, and descriptions
- Headlines and descriptions both should be engaging and attractive to pool in more readers to read the rest of the content
- Keep the heading within 70 characters and the descriptions 100-150 words
- Make sure the first paragraph is intriguing but written in lucid language
- When posting on sites choose the time that gives the best engagement. Experts say 3 PM US central time is the best to maximize traffic
- Stick to your niche. If you are content deals with sports products, then do not post it in the health or IT category in the social bookmarking site to get the best reach
- Create a good profile on the social bookmarking site and prefer the English language for the content. So your content will not look like spam or considered suspicious.
- When promoting true and genuine content feel free to collaborate with other social bookmarkers to get the best exposure
This everything you should know about social bookmarking. If you have bulk content and need help with SEO and backlinks, then connect with WebTek Digital in Dubai, specialized in web designing, development, and digital marketing. The company offers result-focused and affordable SEO services in Dubai.
Contact today to boost your search engine rankings.
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5 Top Tips To Improve Your PPC Campaigns
Pay per Click marketing has turned out to be one of the best tools available in digital marketing. If compared to search engine optimization, content marketing, and social media and so on, PPC advertising stands apart in its own potential to bring in huge boost in traffic as well as conversions. However it is not that easy to accomplish best output from PPC campaign. Do you wish to run a PPC campaign successfully? Here are a few vital tips you should follow to witness best results.
Add Your Heading Text Here
While Adwords offers multiple keywords as well as click data, it is advisable that you set your own conversion tracker in order to monitor campaign’s effectiveness. A conversion tracker is the piece of code that can be inserted into your HTML code with the goal to track down specific actions on particular website pages.
Leverage your location tracking
Geotargeting ads are incredibly valuable for several reasons. It is relevant to local search intent, reduces competitions and it also targets people near brick and mortar location. This kind of granularity helps you to micro-target the people in certain area, thereby enhancing the chances that your advertisements will be clicked. With the location extensions, you may register your own business for particular ‘near me’ searches and also pop up as the top result in local search.
Do More Split Testing
Truly savvy paid marketers do not settle down on one group of advertisement and they produce diverse ad groups. You should always refine the advertisement to reach out to the right audience as well as gather maximum conversions. Traditionally, A/B split testing may be conducted thereby pausing a single campaign and also unleashing another advertisement group. Fortunately, there are diverse ad scripts that help you to track down split data between two different ad sets by impressions, CTR, CPC and so on. Continue to monitor the ad set data as well as attributes to refine the ads in order to drive better results for your bid propositions.
Utilize Ad Extensions
It is vital to remember that search advertisements are limited to one single message. However with ad extensions you may add more value to your advertisement with multiple calls to actions as well as optimize for diverse intent. There are multiple extensions available and the most common ones are as follows:
Callout Extensions: A value statement from the brand
Sitelink Extensions: Extra links with Call to Actions
Review Extensions: The reviews pulled from landing page to offer social proof
Structured snippets: The list of features related to service, product or even product category
Employ Remarketing
The advantages of remarketing also should not be overlooked by any firm. In fact, remarketing may increase conversions from the abandoned shopping carts and also keep the brand top of your mind for best shopping decisions.
There are tons of remarketing techniques to select from, such as remarketing the lists for the search ads, email remarketing, standard remarketing as well as dynamic remarketing. Irrespective of which you select, remarketing campaigns can offer high Return of Investment if targeted to right clients with high shopping intent.
In a nutshell, PPC advertising also has lot of advantages. Entrusted with right budget you have the possibility to deliver highest ROI. By using these tips, you can make most out of PPC marketing and also reach out to gather better conversions. For best digital marketing company in Dubai, we can hire WebTek Digital. This authorized Google partner comes up with best PPC solutions and derives best results.
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The Power Of Google My Business To Advance Your Local Business
What is Google My Business all about?
Google My Business is a tool to list your local business and company information on Google. The tool will display your business information to the customers in a variety of different results.
You must be wondering what makes it so special.
Well, the tool is unique and different from local directories because you can place detailed information in Google My Business, which will be available on Google suite including Google local pack, Google Knowledge Graph, and Google Maps.
A customer can search for your business from a variety of platforms such as Google voice search, Google Maps using a laptop or tablet or Google app search and many others. Google simply tracks the searcher’s location and triggers the local results.
Why is Google My Business advantageous for every local business?
Don’t you think it will be daunting for a customer to visit your website every time he or she wants to know your business hours, or office address or contact details? Well, Google My Business listing helps customers to get all these details easily without visiting the site.
Do not consider that this process will lower your website visitors or traffic. Rather, it is more beneficial in attracting customers by providing them with relevant information quickly. If they are further interested in your services, they will definitely visit your site!
There are many more benefits of Google My Business-
- Promote offers and services using Google My Business posts
- Interact and resolve customer queries via Google My Business Q & A
- Generate a high-quality business review on Google Reviews and improve your website traffic and rankings
How is Google My Business listing is related to website rank?
Google My Business satisfies customer more quickly, which is making it an essential tool for every local business. Whenever a customer searches for your business on Google using generic phrases like best wedding florist near me, Google provides three-pack results with map followed by the organic search results. The three pack results are presented to you via Google My Business listing.
Since three-pack results appear before standard organic search results, Google My Business listing is critical for local business. Every time a user is making a query specific to your products and services, your website is highly likely to appear in local searches.
So, Google My Business listing aid in boosting your website traffic and local SEO!
Great isn’t it?
In short, Google My Business is playing a vital role in local search and facilitating many local business transactions. Google can do wonders even with a tiny piece of information on your site.
So, think no more. Gear up and start optimizing your website with great local content and reach out to more customers.
Let WebTek Labs boost your local marketing
WebTek Digital is the best digital marketing company in UAE offering comprehensive and customized digital solutions to clients across the globe. We will help you leverage the benefits of local SEO tools using local search audit, rank checker and Google My Business Listing so that your clients get accurate data of your business.
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New Google Algorithm Updates To Increase Site Ranking And Traffic
Did you update your SEO strategy as per changes in Google Algorithm this year?
Google algorithm has a significant impact on SEO and your site traffic. The broad core algorithm updates remain a secret and hence no one knows how exactly Google Algorithm Updates. Other officially named updates like Panda or Penguin help a site to avoid mistakes like low-quality content or spam links, which lead to a penalty.
If you want to rank your website on the first page of Google, then you must focus on functionality updates by Google. These are the updates related to your website design, content, speed, and others which impact your SEO in a positive way.
As per 2019 Google algorithm updates here are few things to help you develop better SEO strategy.
- Create high speed, mobile-friendly website
With around 3 billion smartphone users across the world, mobile and tablet searches have surpassed the desktops searches. So you must create a website that is adjustable to mobile or tablet screen size and has high page loading speed. By creating accelerated mobile pages your site will load on mobile phones instantly. You will surely gain high traffic and boost in brand visibility, a factor necessary to accelerate lead generation.
- Use creative, informative, and relevant content
Google loves websites with high-quality content, which addresses all the queries and concerns of the user. Sales should not be your main goal but to satisfy your customer. If your visitor does not find your information relevant, your site will experience high bounce rate. You cannot add value to your visitors by creating enormous backlinks. Do not forget to use powerful keywords and title tags – vital key ranking factor this year.
- Monitor Analytics, click-through rate and link authority
Use Google Analytics to know what people like to read or what factors lead to high click-through rates. Usually sites ranking no. 1 have high CTR because of attractive meta-descriptions, title tags, engaging content and good quality backlinks to their site. Poor backlinks lead to low link authority and traffic!
These are the top three tips to improve ranking in Google in 2019. If you are seeking professional help then get in touch with WebTek Digital, the best SEO company in Dubai offering impeccable website designing, development and digital marketing services like SEO, PPC, SMO and others.
Contact today to recover ranking and traffic again!
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SEO Services In Dubai For Your Business Growth In The Present
By now, nearly all businesses have started to feel impact of this deadly coronavirus pandemic. Well, you may close down your offline store for foreseeable future that definitely creates uncertainty in your life and also that of your employees. You may also have to cease digital marketing and search engine optimization (SEO) work to reduce expenses during this crisis.
However, it is the worst mistake that you are going to make!
For anyone reading this blog who do not understand about SEO-well, it signifies a vital process to ensure that your site will be easily visible to the search engine users.
Therefore, it makes a sense that while individuals are trying to avoid going outside, you must not step optimizing your website or marketing it online!
Social distancing and lockdown regulations of government are hurting the businesses. But your search engines gains as well as losses are just directly related to gains and losses of competitors. To tell you specifically, if you completely stop optimizing your site now then you are actually giving your competitors the scope to enhance their market share. Therefore, if you do not wish to fall behind in competition, then you must not cease your digital marketing now.
So, what is the best way to utilize SEO as well as digital marketing while social distancing measures remain in place and all the employees are compelled to work from home? Here are a few tips mostly suggested by top 10 digital marketing companies in Dubai and across the world so that you will remain unscathed in terms of business profit when this crisis caused due coronavirus diminishes.
Plan webinars to be used in future
Why not utilize this free time to plan about the type of webinars you want to host? Even if you are unable to host them currently, you at least should be ready to show your business in best light when the industry picks up back. The best SEO services in Dubai and other countries often suggest that hosting webinars is vital especially for B2B businesses. As per recent survey, almost 91 percent of professionals prefer to learn from webinars over any other kind of content.
You may host webinar to give answers to FAQs or you may also introduce your customers to the team while at the same time showing them that door is open for business even though you are limited only to online trading.
Do a mini audit of your website
Conducting an in-depth SEO audit takes time and often requires an expert’s help. To do it, first, you should create inventory of all content assets, if you have not done it already. You can use Excel Sheet or Google Sheet and then create tabs for the following:
- Webpages
- Blogs
- Emails
- Whitepapers
- E-books
- Presentations
- Infographics
- Videos
- Externally published articles
Now you should assess your content in order to find out how you can re-purpose the things for diverse other channels or platforms. Moreover you can analyze the kinds of content that actually attracted maximum social likes as well as shares, backlinks and also determine what kinds of content drive maximum traffic to your site. Whenever you go through content, you can also make improvement to CTAs as well as keywords and even update outdated content as well as add few internal links to relevant service pages or blogs.
Interview your employees as well as clients
It is now your perfect time to gather relevant information for your future blog posts as well as company’s updates. You may do so by interviewing customers and employees in order to collect feedbacks that provide best insights on how exactly to enhance your own service or offering. You can use Google Hangouts or any other app for video call or conferencing for this purpose.
Aim to be visible on diverse search engine results pages
Maximizing visibility on search engines needs gaining the first page position for diverse keywords and not just high traffic ones that directly related to your products or services. During your busy time you may not get time to create content that specifically target at early stages of buyer’s journey. And now that you have some time, you may begin to dig deeper into kind of content that you may publish in order to attract more traffic to your site.
Begin the task of recording catchy videos
In regards to SEO, attractive and relevant videos may help you to:
- Target long tail keywords or key phrases that have high rates of conversion
- Get your website into featured snippet
- Appear in the relevant YouTube searches
- Use videos to create different kinds of content like audio interviews, transcribed blogs as well as infographics
You should not forget to embed these videos into the blog posts and then post them on social media feeds followed by 5 to 10 quotes. You may also reuse all those quotes or hooks in media releases in future
Improve way how you handle company’s reviews
There is hardly denying of the fact that motivating people to give a review for your company is necessary. And you require people who can speak positively about their own experience of working with you. However few companies make the mistake of not replying the customer reviews that actually reflect about their poor customer service skills. If you are such a company that has multiple reviews still remain unanswered then now might be the right time for you to sign into Yelp account and start replying both positive as well as negative ones.
Optimize your Google My Business profile
Do you wish to attract your local customers? If so, then you just need to have a good Google My Business profile. Especially, it is an effective tool in the current scenario. As you already know, you are can update various details of your company on GMB profile that can then be seen by the search engine users. Ensure that accurate working hours as well as contact details are given.
Tweak your site a bit
When you are flooded with clients you might not get adequate time to tweak your website and make it better. Now that you have lesser number of clients during this pandemic, you can contact one of the leading web development services in Dubai to let your site to have a facelift and also make it more SEO-friendly.
Get rid of unnatural links
As SEO sector continues to evolve with each passing day, it is becoming obvious that all unnatural links may disturb search ranking of your website. For instance, one site was penalized by Google because of the fact that this site had more than 18000 unnatural links. Once these links were removed, then the site easily gained top page position on search engine result pages or SERPs. Make sure that you remove the unnatural links and are now ready to make wonder for your own business.
Create an effective outreach strategy
Well, whether it is right to start reaching out to your targeted customers now is certainly dependent on the industry you are associated with. Most of the companies can reap benefits by improving existing relationship with the clients, especially considering the fact that SEO is as much as about marketing as it is about communication and client service. You should think how you can connect with the customers as well as give reassurance as well as genuine support. Try to affirm yourself as a responsible and authoritative industry leader and someone who always gives priority to the clients.
Go analytical
Down the years you must have surely collected loads of client data that you hardly used. Cannot you really use it for any purpose? Or did you simply lack time to analyze it properly? Now it is the right time for you to sit with these data to know more about your clients. You should even reflect on why you missed the opportunities to utilize them at the right time and what you should do to prevent making the same mistakes in future. Whatever data analysis you have failed to do in the past, it is the right time for you to do it at the present moment.
Take support from WebTek Digital now!
At WebTek Digital , a leading digital marketing agency in Dubai and India, we know that this coronavirus pandemic is affecting almost all kinds of businesses. But as you can understand from above points, now it is not the time to stop your SEO as well as digital marketing activities. Rather it is the best time to make most of SEO and digital marketing to run your business. And at WebTek Digital, you can avail complete digital marketing services, right from PPC, SEO to SMO and that too at affordable rates. What are you thinking? For any query, contact us now. You may visit our website http://webtekdigital.com/. We’ll be happy to serve you now.
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