Get Rid Of Negative Information From Google With WebTek Digital
Online reputation is the digital equivalent of public relation procedures that are used for influencing or controlling the image of a business or an individual. When it comes to online practices it comprises of minimizing the visibility of negative reviews or information from online search results, which is usually Google.
Now, good reviews are obligatory and crucial for online reputation and better brand visibility. However, the possibility of gaining one or two bad reviews along the way is always there. It could be your customers who have written a negative review of your company? Or it could be one of your competitors trying to smear your brand’s name.
Here it’s not important to assess whether the negative comments are warranted, reasonable or researched. The fact is that when negative information or reviews exists it shows up in search results and impacts your sales process. This is most likely to have a negative impression on your potential customers as well.
Negative information has detrimental effects on online businesses and sometimes acts as a handle for the downfall of the companies’ reputation. So how do you ‘get rid’ of the negative information?
Seeking professional online reputation management services by WebTek Digital will help you build a solid brand name and help remove negative content. WebTek Digital renders robust service and manages your online reputation. Part of the companies online reputation management services include tracking and removal of negative publicity and review away from the first two pages of the search results. This will give your brand the best possible opportunity at recovering its sales volume and reputation.
Social Media Marketing Strategy: 3 Tips To Success In 2022
Are you unable to drive desired traffic from your social media posts? Digital marketing is all about staying tuned with the latest consumer demands and trending marketing strategies. Therefore, if your posts are not getting huge likes, tweets, retweets or shares, then you should take a deep dive to find the exact reason.
Are you targeting the exact demographics? Are you posting creative content that resonates with emotions and feeling of customers?
Since digital marketing is all about the right time, right action, are you scheduling your social media posts when your target customers are most active? Do you only promote your services or invest time to address the queries and concerns of your fans?
Digital marketing is an evolving field and you cannot ignore the new marketing trends and strategies. Here are the top three tips for you to take the most advantage of social media marketing in 2022.
1. Start with live videos
Not just video marketing, but live video add a new dimension to the conversation. Go live so that your customers can connect with you instantly. Show that your brand cares for people, be authentic and relatable. Do not just aim to promote your products and services.
2. Personalized, creative and relevant content
Identify the hot topic in the market, create a unique post, which compels people to like, share, tweet, and subscribe. Create a personalized content that is real, creative, entertaining, informative and touches public emotions and you will find uplift in sales. Keep an eye on broken and banned hash tags. Due diligence will take you a long way!
3. Artificial intelligence and Chabot
In 2019, digital marketing is all about artificial intelligence! AI is the fastest and quickest way to engage with customers, analyze their behaviour, and help them find your products in the first place. If you want to address your customers’ problems quickly, go for chatbots and make people, feel personal.
Wrap up
These are the top three tips to boost your business via social media marketing in 2019. Other opportunities to succeed are influencer marketing, voice search functionality, and online reviews, which contribute to your brand popularity.
For quick results, hire the best digital marketing company in UAE!
As the competition grows, digital marketing unfolds many more opportunities. Leverage them else, you will lose big branding and moneymaking opportunity.
Gear up and take action!
How To Grow Your Traffic With Social Bookmarking?
You have created an attractive, mobile responsive and fast loading website containing useful and informative content. But that does not guarantee quality traffic and best conversions. Gaining traffic is never an easy job. An important tool to grow our website traffic is Social Bookmarking.
What is Social bookmarking?
Social bookmarking is the process of bookmarking your content on different social bookmarking sites like Diigo, StumbleUpon, DZone, and others. You need to bookmark all the content that you have in the form of blog, articles, classified or press releases.
Not only you but all the users of social bookmarking sites can access your content and you will get a good number of backlinks to your website. However, choose the best bookmarking sites, upload your links and then link it to various social media channels. Do not forget to add relevant tags!
More the people access your content more will be your website traffic.
9 Things to know about social bookmarking
There are a few important factors to keep in mind when social bookmarking, which are given below.
- Besides catchy headlines, your content must be of high quality for better conversions
- Use SEO keywords in headlines, content, titles, and descriptions
- Headlines and descriptions both should be engaging and attractive to pool in more readers to read the rest of the content
- Keep the heading within 70 characters and the descriptions 100-150 words
- Make sure the first paragraph is intriguing but written in lucid language
- When posting on sites choose the time that gives the best engagement. Experts say 3 PM US central time is the best to maximize traffic
- Stick to your niche. If you are content deals with sports products, then do not post it in the health or IT category in the social bookmarking site to get the best reach
- Create a good profile on the social bookmarking site and prefer the English language for the content. So your content will not look like spam or considered suspicious.
- When promoting true and genuine content feel free to collaborate with other social bookmarkers to get the best exposure
This everything you should know about social bookmarking. If you have bulk content and need help with SEO and backlinks, then connect with WebTek Digital in Dubai, specialized in web designing, development, and digital marketing. The company offers result-focused and affordable SEO services in Dubai.
Contact today to boost your search engine rankings.
5 Top Tips To Improve Your PPC Campaigns
Pay per Click marketing has turned out to be one of the best tools available in digital marketing. If compared to search engine optimization, content marketing, and social media and so on, PPC advertising stands apart in its own potential to bring in huge boost in traffic as well as conversions. However it is not that easy to accomplish best output from PPC campaign. Do you wish to run a PPC campaign successfully? Here are a few vital tips you should follow to witness best results.
Add Your Heading Text Here
While Adwords offers multiple keywords as well as click data, it is advisable that you set your own conversion tracker in order to monitor campaign’s effectiveness. A conversion tracker is the piece of code that can be inserted into your HTML code with the goal to track down specific actions on particular website pages.
Leverage your location tracking
Geotargeting ads are incredibly valuable for several reasons. It is relevant to local search intent, reduces competitions and it also targets people near brick and mortar location. This kind of granularity helps you to micro-target the people in certain area, thereby enhancing the chances that your advertisements will be clicked. With the location extensions, you may register your own business for particular ‘near me’ searches and also pop up as the top result in local search.
Do More Split Testing
Truly savvy paid marketers do not settle down on one group of advertisement and they produce diverse ad groups. You should always refine the advertisement to reach out to the right audience as well as gather maximum conversions. Traditionally, A/B split testing may be conducted thereby pausing a single campaign and also unleashing another advertisement group. Fortunately, there are diverse ad scripts that help you to track down split data between two different ad sets by impressions, CTR, CPC and so on. Continue to monitor the ad set data as well as attributes to refine the ads in order to drive better results for your bid propositions.
Utilize Ad Extensions
It is vital to remember that search advertisements are limited to one single message. However with ad extensions you may add more value to your advertisement with multiple calls to actions as well as optimize for diverse intent. There are multiple extensions available and the most common ones are as follows:
Callout Extensions: A value statement from the brand
Sitelink Extensions: Extra links with Call to Actions
Review Extensions: The reviews pulled from landing page to offer social proof
Structured snippets: The list of features related to service, product or even product category
Employ Remarketing
The advantages of remarketing also should not be overlooked by any firm. In fact, remarketing may increase conversions from the abandoned shopping carts and also keep the brand top of your mind for best shopping decisions.
There are tons of remarketing techniques to select from, such as remarketing the lists for the search ads, email remarketing, standard remarketing as well as dynamic remarketing. Irrespective of which you select, remarketing campaigns can offer high Return of Investment if targeted to right clients with high shopping intent.
In a nutshell, PPC advertising also has lot of advantages. Entrusted with right budget you have the possibility to deliver highest ROI. By using these tips, you can make most out of PPC marketing and also reach out to gather better conversions. For best digital marketing company in Dubai, we can hire WebTek Digital. This authorized Google partner comes up with best PPC solutions and derives best results.
The Power Of Google My Business To Advance Your Local Business
What is Google My Business all about?
Google My Business is a tool to list your local business and company information on Google. The tool will display your business information to the customers in a variety of different results.
You must be wondering what makes it so special.
Well, the tool is unique and different from local directories because you can place detailed information in Google My Business, which will be available on Google suite including Google local pack, Google Knowledge Graph, and Google Maps.
A customer can search for your business from a variety of platforms such as Google voice search, Google Maps using a laptop or tablet or Google app search and many others. Google simply tracks the searcher’s location and triggers the local results.
Why is Google My Business advantageous for every local business?
Don’t you think it will be daunting for a customer to visit your website every time he or she wants to know your business hours, or office address or contact details? Well, Google My Business listing helps customers to get all these details easily without visiting the site.
Do not consider that this process will lower your website visitors or traffic. Rather, it is more beneficial in attracting customers by providing them with relevant information quickly. If they are further interested in your services, they will definitely visit your site!
There are many more benefits of Google My Business-
- Promote offers and services using Google My Business posts
- Interact and resolve customer queries via Google My Business Q & A
- Generate a high-quality business review on Google Reviews and improve your website traffic and rankings
How is Google My Business listing is related to website rank?
Google My Business satisfies customer more quickly, which is making it an essential tool for every local business. Whenever a customer searches for your business on Google using generic phrases like best wedding florist near me, Google provides three-pack results with map followed by the organic search results. The three pack results are presented to you via Google My Business listing.
Since three-pack results appear before standard organic search results, Google My Business listing is critical for local business. Every time a user is making a query specific to your products and services, your website is highly likely to appear in local searches.
So, Google My Business listing aid in boosting your website traffic and local SEO!
Great isn’t it?
In short, Google My Business is playing a vital role in local search and facilitating many local business transactions. Google can do wonders even with a tiny piece of information on your site.
So, think no more. Gear up and start optimizing your website with great local content and reach out to more customers.
Let WebTek Labs boost your local marketing
WebTek Digital is the best digital marketing company in UAE offering comprehensive and customized digital solutions to clients across the globe. We will help you leverage the benefits of local SEO tools using local search audit, rank checker and Google My Business Listing so that your clients get accurate data of your business.
New Google Algorithm Updates To Increase Site Ranking And Traffic
Did you update your SEO strategy as per changes in Google Algorithm this year?
Google algorithm has a significant impact on SEO and your site traffic. The broad core algorithm updates remain a secret and hence no one knows how exactly Google Algorithm Updates. Other officially named updates like Panda or Penguin help a site to avoid mistakes like low-quality content or spam links, which lead to a penalty.
If you want to rank your website on the first page of Google, then you must focus on functionality updates by Google. These are the updates related to your website design, content, speed, and others which impact your SEO in a positive way.
As per 2019 Google algorithm updates here are few things to help you develop better SEO strategy.
- Create high speed, mobile-friendly website
With around 3 billion smartphone users across the world, mobile and tablet searches have surpassed the desktops searches. So you must create a website that is adjustable to mobile or tablet screen size and has high page loading speed. By creating accelerated mobile pages your site will load on mobile phones instantly. You will surely gain high traffic and boost in brand visibility, a factor necessary to accelerate lead generation.
- Use creative, informative, and relevant content
Google loves websites with high-quality content, which addresses all the queries and concerns of the user. Sales should not be your main goal but to satisfy your customer. If your visitor does not find your information relevant, your site will experience high bounce rate. You cannot add value to your visitors by creating enormous backlinks. Do not forget to use powerful keywords and title tags – vital key ranking factor this year.
- Monitor Analytics, click-through rate and link authority
Use Google Analytics to know what people like to read or what factors lead to high click-through rates. Usually sites ranking no. 1 have high CTR because of attractive meta-descriptions, title tags, engaging content and good quality backlinks to their site. Poor backlinks lead to low link authority and traffic!
These are the top three tips to improve ranking in Google in 2019. If you are seeking professional help then get in touch with WebTek Digital, the best SEO company in Dubai offering impeccable website designing, development and digital marketing services like SEO, PPC, SMO and others.
Contact today to recover ranking and traffic again!
SEO Services In Dubai For Your Business Growth In The Present
By now, nearly all businesses have started to feel impact of this deadly coronavirus pandemic. Well, you may close down your offline store for foreseeable future that definitely creates uncertainty in your life and also that of your employees. You may also have to cease digital marketing and search engine optimization (SEO) work to reduce expenses during this crisis.
However, it is the worst mistake that you are going to make!
For anyone reading this blog who do not understand about SEO-well, it signifies a vital process to ensure that your site will be easily visible to the search engine users.
Therefore, it makes a sense that while individuals are trying to avoid going outside, you must not step optimizing your website or marketing it online!
Social distancing and lockdown regulations of government are hurting the businesses. But your search engines gains as well as losses are just directly related to gains and losses of competitors. To tell you specifically, if you completely stop optimizing your site now then you are actually giving your competitors the scope to enhance their market share. Therefore, if you do not wish to fall behind in competition, then you must not cease your digital marketing now.
So, what is the best way to utilize SEO as well as digital marketing while social distancing measures remain in place and all the employees are compelled to work from home? Here are a few tips mostly suggested by top 10 digital marketing companies in Dubai and across the world so that you will remain unscathed in terms of business profit when this crisis caused due coronavirus diminishes.
Plan webinars to be used in future
Why not utilize this free time to plan about the type of webinars you want to host? Even if you are unable to host them currently, you at least should be ready to show your business in best light when the industry picks up back. The best SEO services in Dubai and other countries often suggest that hosting webinars is vital especially for B2B businesses. As per recent survey, almost 91 percent of professionals prefer to learn from webinars over any other kind of content.
You may host webinar to give answers to FAQs or you may also introduce your customers to the team while at the same time showing them that door is open for business even though you are limited only to online trading.
Do a mini audit of your website
Conducting an in-depth SEO audit takes time and often requires an expert’s help. To do it, first, you should create inventory of all content assets, if you have not done it already. You can use Excel Sheet or Google Sheet and then create tabs for the following:
- Webpages
- Blogs
- Emails
- Whitepapers
- E-books
- Presentations
- Infographics
- Videos
- Externally published articles
Now you should assess your content in order to find out how you can re-purpose the things for diverse other channels or platforms. Moreover you can analyze the kinds of content that actually attracted maximum social likes as well as shares, backlinks and also determine what kinds of content drive maximum traffic to your site. Whenever you go through content, you can also make improvement to CTAs as well as keywords and even update outdated content as well as add few internal links to relevant service pages or blogs.
Interview your employees as well as clients
It is now your perfect time to gather relevant information for your future blog posts as well as company’s updates. You may do so by interviewing customers and employees in order to collect feedbacks that provide best insights on how exactly to enhance your own service or offering. You can use Google Hangouts or any other app for video call or conferencing for this purpose.
Aim to be visible on diverse search engine results pages
Maximizing visibility on search engines needs gaining the first page position for diverse keywords and not just high traffic ones that directly related to your products or services. During your busy time you may not get time to create content that specifically target at early stages of buyer’s journey. And now that you have some time, you may begin to dig deeper into kind of content that you may publish in order to attract more traffic to your site.
Begin the task of recording catchy videos
In regards to SEO, attractive and relevant videos may help you to:
- Target long tail keywords or key phrases that have high rates of conversion
- Get your website into featured snippet
- Appear in the relevant YouTube searches
- Use videos to create different kinds of content like audio interviews, transcribed blogs as well as infographics
You should not forget to embed these videos into the blog posts and then post them on social media feeds followed by 5 to 10 quotes. You may also reuse all those quotes or hooks in media releases in future
Improve way how you handle company’s reviews
There is hardly denying of the fact that motivating people to give a review for your company is necessary. And you require people who can speak positively about their own experience of working with you. However few companies make the mistake of not replying the customer reviews that actually reflect about their poor customer service skills. If you are such a company that has multiple reviews still remain unanswered then now might be the right time for you to sign into Yelp account and start replying both positive as well as negative ones.
Optimize your Google My Business profile
Do you wish to attract your local customers? If so, then you just need to have a good Google My Business profile. Especially, it is an effective tool in the current scenario. As you already know, you are can update various details of your company on GMB profile that can then be seen by the search engine users. Ensure that accurate working hours as well as contact details are given.
Tweak your site a bit
When you are flooded with clients you might not get adequate time to tweak your website and make it better. Now that you have lesser number of clients during this pandemic, you can contact one of the leading web development services in Dubai to let your site to have a facelift and also make it more SEO-friendly.
Get rid of unnatural links
As SEO sector continues to evolve with each passing day, it is becoming obvious that all unnatural links may disturb search ranking of your website. For instance, one site was penalized by Google because of the fact that this site had more than 18000 unnatural links. Once these links were removed, then the site easily gained top page position on search engine result pages or SERPs. Make sure that you remove the unnatural links and are now ready to make wonder for your own business.
Create an effective outreach strategy
Well, whether it is right to start reaching out to your targeted customers now is certainly dependent on the industry you are associated with. Most of the companies can reap benefits by improving existing relationship with the clients, especially considering the fact that SEO is as much as about marketing as it is about communication and client service. You should think how you can connect with the customers as well as give reassurance as well as genuine support. Try to affirm yourself as a responsible and authoritative industry leader and someone who always gives priority to the clients.
Go analytical
Down the years you must have surely collected loads of client data that you hardly used. Cannot you really use it for any purpose? Or did you simply lack time to analyze it properly? Now it is the right time for you to sit with these data to know more about your clients. You should even reflect on why you missed the opportunities to utilize them at the right time and what you should do to prevent making the same mistakes in future. Whatever data analysis you have failed to do in the past, it is the right time for you to do it at the present moment.
Take support from WebTek Digital now!
At WebTek Digital , a leading digital marketing agency in Dubai and India, we know that this coronavirus pandemic is affecting almost all kinds of businesses. But as you can understand from above points, now it is not the time to stop your SEO as well as digital marketing activities. Rather it is the best time to make most of SEO and digital marketing to run your business. And at WebTek Digital, you can avail complete digital marketing services, right from PPC, SEO to SMO and that too at affordable rates. What are you thinking? For any query, contact us now. You may visit our website http://webtekdigital.com/. We’ll be happy to serve you now.
Why There Is High Demand For Website Design In Dubai?
What are the advantages of responsive websites?
Do you want to rank your website on the first page of search engines? Are you having a responsive website?
Well, you must be wondering what is the relationship between rank and responsive website design. Right? Then you must first know what actually is a responsive website.
A responsive website is the one that can quickly adjust to the screen size of the desktop, mobile phones, and tablet browsers without disturbing the layout or ease of navigation.
In short responsive websites look visually appealing on any device, which ensures engaging user experience. This trend led to a high demand for web development companies for responsive Website Design in Dubai.
Responsive websites have fast loading speed, which compels the users to stay longer instead of leaving the site. This is the reason websites that are not mobile optimized have a high bounce rate.
Responsive websites serve the same HTML code on the same URL regardless of the user’s device. Another wonderful advantage of responsive websites is support from all browsers like Opera, Chrome, Mozilla Firefox, etc. Isn’t it great?
Why responsive website design is a necessity?
- Google prefers responsive websites because they are easy to crawl and index
- Growing mobile phone penetration in the UAE’s business hubs.
- The ecommerce industry is growing by leaps and bounds stimulating online shopping.
- Customers are spending longer time online making it easy for brands to promote products and services.
Mobile searches are surpassing the desktop searches not only in UAE but all over the world.
Responsive websites are the need of the hour because it increases user accessibility and browsing duration with friendly features.
With growing internet and smartphone users, it is easy for any business having mobile-friendly website to find its target customers online. If you want to boost your online brand visibility, then a responsive website is a must.
Search engines also prefer responsive websites, which makes it an important SEO (search engine optimization) metric to rank high. Hence, websites that are responsive enjoy high traffic and rank.
Stay abreast of latest trends to win a competitive edge
90% of the clicks go to websites on the first page of search engines. If your website is not one of them, you will lose your business to your competitors. Want to stand out in the crowd? Then stay updated with the latest SEO trends to get better output from your digital marketing efforts. Make your business website responsive and stay ahead of the digital game.
Looking for professional help?
Get in touch with WebTek Digital, the best digital marketing, and web design company in Dubai offering impeccable website designing, development and digital marketing services like SEO, PPC, SMO, and others.
How Digital Marketing Becomes More Vital For Every Business During This Coronavirus Outbreak?
As the deadly coronavirus rapidly spreading globally, the whole world certainly is on a high alert, thereby struggling to deal with this pandemic. Presently, public safety is the topmost concern whenever it comes to coronavirus and the government too has rightly responded by encouraging all the people to avoid crowd and stay at home which is seen everywhere.
In the current times, there has been a behavioral shift where people have not only stopped going to workplaces but also stores, shopping malls where they would love to spend money at other times. With the customers remaining at home and mostly preferring online services- digital marketing seems to be more popular during this coronavirus outbreak.
In-person events
As already declared, forthcoming sporting events, musical concerts and all the community gatherings were cancelled. Even a major event such as Summer Olympics in Tokyo, Japan also has been called off. Therefore, event marketing has undoubtedly taken a huge downturn-with the government requesting everyone to stay at home and maintain social distancing.
How Should The Existing Marketers Need to Respond?
With cancelations at this huge scale, it means companies are curtailing on costs and therefore they take resort to services of digital marketing companies in Dubai and across the world. Because people will stay indoors and use their laptops or phones more than ever- with no travel plans and in-person gatherings- businesses should invest more on online as well as digital strategies.
How businesses could benefit from online shopping trend?
All businesses right from startups to topnotch brands face massive challenges because of this outbreak. Many of them are compelled to take decisions as to how to maintain their manufacturing process especially if they have manufacturing operations in China or other countries affected due to coronavirus.
Again, people are staying at home and it means out of boredom or necessity they are likely to adopt the habit of shopping online. Long term and also new shopping practices could evolve since people by now are more habituated in buying things online and less visiting the physical stores. Even after the threat subsides, this new habit of online shopping can breed long-term profits for online retailers and as for digital advertisers or affiliate marketers that are responsible for bringing in traffic.
What should be takeaway for all the B2C brands in the current times?
On product level, it simply means giving good descriptions, images as well as videos that allow people to have proper picture of what the product exactly looks like. From logistic point of view, you should be upfront about all kinds of product shortage as well as prompt communication about the delay or any update the moment you get them. Although stalled order is frustrating, still the customers will highly acknowledge your honesty. Moreover you might consider running effective digital marketing awareness campaigns aimed at reaching out to a casual Instagram user or bored YouTube freak. You never know this may create a good opportunity to make your first impression.
Always keep your audience in loop
The fast-paced nature of online marketing is highly beneficial especially when it comes to protecting your own brand from impact of this pandemic. Generally speaking, marketers are not responsible for maintaining public safety but it is vital for them to keep their communication fast and effective especially during this crisis. By constantly monitoring the situation as well as acting quickly, you will be able to mitigate the losses from any type of cancelation, non-refundable ad and many more. Suppose a particular area is subject to new and specific travel limitations or become the epicenter of coronavirus pandemic. And if you have hotel chain, your digital marketing agency in UAE you have hired must be ready to be able to update or if required deactivate any running campaign and instantly come up with the right marketing strategy that reflects on the situation.
Under any situation, you do not want the customers to book the stay, and then deal with hazards of cancelation procedure whenever they heard the news. It hardly matters how promptly you refund the payment but failing to be able to communicate this type of critical news instantly and your inability to take prompt action may not be good for your brand.
How Should A Business Update Their Communication Process?
Although damage control is a sure shot goal for travel companies, event marketers and other business brands that are hit hard because of coronavirus outbreak, it is the right time to create effective content strategy. The brands that offer right information about this pandemic and also its effect on the business operations are likely to improve their customer relationship and even create long term trust. One of the key reasons why communication is so important is due to the fact that there are multiple websites, advertisers as well as bots using misinformation just to sell the products. Well, keeping audience informed as well as focusing on delivering the appropriate message while delivering best services at right time can help audiences separate bad companies from the reputed ones.
Essential tips how to make use of digital marketing strategies during coronavirus outbreak?
- Are you planning to do business online? Here are a few essential digital marketing techniques you may utilize at the present moment:
- Use Facebook, Instagram, LinkedIN and other social profiles of your brand to create awareness and highlight your social responsibility as a brand
- Build strong digital marketing cost per acquisition as well as marketing model. With more and more customers coming online, out of the box digital strategy seems to be crucial.
- Opt for good video conferencing apps and make use of it in the present moment for communication and other business dealings
- Choose chat solution like Slack so that you may communicate with the clients in real-time
- Make use of good project management system such as Basecamp, Wrike and also get the file storage in the cloud by using Google Drive and so on.
Conclusion
Ultimately, it is quite obvious that businesses of all types take major financial hits because of this coronavirus at least for some time. At the present time, it is best to focus on positioning your own brand as the trusted one, whether it is communicating information instantly or providing high quality service. In this way, you may solidify lasting connections with the customers.
Currently, it is vital to approach one of the best digital marketing companies in UAE so that you can approach marketing strategy with a little bit of sensitivity. While planning, you need to think of long term basis. In future this blow will be over and your business will return back to normalcy and you should think then how will you maximize your sales and gain customers. Get proper plan in place and also start slowing ramping it up so that when this crisis gets over you are the first to market as well as capitalize the service or product in the way you want. Start planning your comeback story from now.
Hire one of the top 10 digital marketing agencies and be ready to scale this evolving marketing field and make a major come back soon. For complete digital marketing services, you may get in touch with WebTek Digital. Starting from PPC, SMO to SEO, you can avail everything in one place and the services they charge also are affordable. Go and explore the best digital strategies and do good business even during this outbreak of coronavirus and also afterward.
6 Top Tips To Utilize Images To Rank
With more and more people browsing websites on their mobile devices, it becomes vital that you should create responsive webpages. Another essential thing is that you should utilize images properly to enhance both traffic as well as organic search results of your website.
Since it is seen that high quality images usually take long time to load, it is therefore important to optimize all of them and not to lose those prospective customers who may visit your site using mobile phones.
Well, now the question is how to use images properly so as to enhance your site’s ranking? Well, it is not that simple. Currently, image search in Google is increasing at a rapid rate which signifies that well-optimized images can easily attract new visitors to your site. That is why it is significant not just to upload any image but upload only the relevant ones. And the best part is that for image optimization you also do not have to spend long time and money.
Rules of Image optimization
Quite obviously, rules set by Google are supreme whenever it comes to rule of game for almost everything in web world and that is why SEO also has gained a new dimension as a whole. The writers are facing difficult times since only quality content will rank better, irrespective of quality of optimization.
With multiple factors to consider, often images are overlooked. However, this strategy may compel you to lose visitors in long run. Therefore, it is vital to optimize all the existing images on your site and even make it a routine to continue doing it for upcoming ones too.
As per research, Google image search can generate nearly 27 percent of daily queries. With Google having replaced ‘View’ image button with ‘Visit’ button, an increasing number of visitors are browsing your homepage on a daily basis.
Finally, this top search engine develops new image recognition tools like Google Lens and also Reverse Image Search and also develops ads on the Google images. Undoubtedly, images turn out to be powerful SEO tool in hands of SEO services in Dubai and across the world to increase your site traffic and also increase sales.
Below are 6 vital tips you should follow to use your images to rank
- Use relevant content only
Increased traffic signifies that you use stellar content that is appropriate for the image and that helps to bring visitors to your targeted page. In other words, while advertising any product, make sure to accompany that image with proper product description. It is vital that both image as well as content
must be unique, properly formatted and also well-written. Ensure that the image must be of high quality but not too large in size since you need to keep mobile users in your mind.
- Format images in best possible way
Considering rising number of mobile users, it is important that the images should be small without reducing their high quality. Thinking how it is actually done? A SEO company in Dubai or elsewhere always use JPEG format whenever needed, since it is SEO friendly as well as image quality optimized. PNG format is the best option only when you require transparent background because JPEG format does not accommodate this particular option. However GiFs are used only for small-sized animations and it is also vital to remember that these are limited to 256 colors.
As far as image dimension is concerned, there are particular no specific rules for this. The only thing is that these images must not exceed average desktop screen resolution and it is 2,560 pixels in the width on average. Remember, that that the images automatically adjust to screen size which means that these images should be rightly formatted to get displayed as they should be.
- Compress the images if required
At times, it seems to be quite impossible to make any larger image smaller. If such thing happens, then it is recommended that you should use different strategy to increase loading time of your site. Compression is right way to go for it. You should not use HTML or CSS in order to reduce pixels. The reason is that though image will get smaller in size the original size of the file will remain as it is. Currently, there are multiple compression tools are available in the market and most of them are available are free of cost. If you wish your site to display diverse image formats to improve browsing experience of your visitors, then you may choose to upload similar image in diverse formats. Use plug-in or attribute <img srcset=””> to select which particular image to be displayed.
- Spend some time for image names as well as descriptions
Since images usually attract new visitors to your site through Google’s image search option and so on, it is vital that they actually are shown in the search results. And in order to get them there, you also have to name them in proper way and also offer appropriate image descriptions.
As being said, the image names as well as descriptions generally follow similar rule as that of content writing. Both the attributes should include targeted keyword. Unlike any written content, keywords in the image name must be separated by hyphens and not include any stop words such as articles, prepositions. It is obvious that your site must be responsive and also features relevant and unique
content. All the images must have appropriate alt as well as title attributes since these features can provide context to any image. Ensure that they are also written properly and also in concise manner.
- Rack you brain and come up with best supporting content
Generally, images are used to help any content to rank better but in case of image search, it is just other way round. With stellar content being key factor in overall success of your site, it is also vital to remember that it must be relevant whenever it comes to your images.
You need to remember that the visitors reaching your site through Image Search option are looking out for extra information on targeted image. If image depicts any product, this content must focus on its entire features.
- Make use of image reporting in order to enhance performance
There is absolutely no point to use images to help page to rank better if you are actually doing in a random way and do not have any idea how effective performance turns out to be. Therefore it is vital to use image reporting in order to maximize performance. Well, Google Search Console is one of the common tools used for this purpose since it is user-friendly as well as insightful.
It is vital to note that search results can show diverse insights such as queries, clicks, CTRs, impressions, pages, countries as well as devices. However they do not show file names of images. Rather, they show pages where the images are visible. To put it in simple terms, Google Search Console does not differentiate between diverse images on a web page.
Considering everything it may be said that images may boost your SEO efforts effectively with minimal efforts. Ensure that you should grab opportunity to attract new clients since image search will be even more sophisticated in future. For expert’s help you can contact WebTek Digital, a leading SEO and digital marketing agency in Dubai. Be it web development and design, SEO, SMM or PPC, WebTek Digital comes up with complete digital marketing and web development services and also charges reasonable price. Still thinking? For details you may click http://webtekdigital.com/
