Did you update your SEO strategy as per changes in Google Algorithm this year?
Google algorithm has a significant impact on SEO and your site traffic. The broad core algorithm updates remain a secret and hence no one knows how exactly Google Algorithm Updates. Other officially named updates like Panda or Penguin help a site to avoid mistakes like low-quality content or spam links, which lead to a penalty.
If you want to rank your website on the first page of Google, then you must focus on functionality updates by Google. These are the updates related to your website design, content, speed, and others which impact your SEO in a positive way.
As per 2019 Google algorithm updates here are few things to help you develop better SEO strategy.
- Create high speed, mobile-friendly website
With around 3 billion smartphone users across the world, mobile and tablet searches have surpassed the desktops searches. So you must create a website that is adjustable to mobile or tablet screen size and has high page loading speed. By creating accelerated mobile pages your site will load on mobile phones instantly. You will surely gain high traffic and boost in brand visibility, a factor necessary to accelerate lead generation.
- Use creative, informative, and relevant content
Google loves websites with high-quality content, which addresses all the queries and concerns of the user. Sales should not be your main goal but to satisfy your customer. If your visitor does not find your information relevant, your site will experience high bounce rate. You cannot add value to your visitors by creating enormous backlinks. Do not forget to use powerful keywords and title tags – vital key ranking factor this year.
- Monitor Analytics, click-through rate and link authority
Use Google Analytics to know what people like to read or what factors lead to high click-through rates. Usually sites ranking no. 1 have high CTR because of attractive meta-descriptions, title tags, engaging content and good quality backlinks to their site. Poor backlinks lead to low link authority and traffic!
These are the top three tips to improve ranking in Google in 2019. If you are seeking professional help then get in touch with WebTek Digital, the best SEO company in Dubai offering impeccable website designing, development and digital marketing services like SEO, PPC, SMO and others.
Contact today to recover ranking and traffic again!
By now, nearly all businesses have started to feel impact of this deadly coronavirus pandemic. Well, you may close down your offline store for foreseeable future that definitely creates uncertainty in your life and also that of your employees. You may also have to cease digital marketing and search engine optimization (SEO) work to reduce expenses during this crisis.
However, it is the worst mistake that you are going to make!
For anyone reading this blog who do not understand about SEO-well, it signifies a vital process to ensure that your site will be easily visible to the search engine users.
Therefore, it makes a sense that while individuals are trying to avoid going outside, you must not step optimizing your website or marketing it online!
Social distancing and lockdown regulations of government are hurting the businesses. But your search engines gains as well as losses are just directly related to gains and losses of competitors. To tell you specifically, if you completely stop optimizing your site now then you are actually giving your competitors the scope to enhance their market share. Therefore, if you do not wish to fall behind in competition, then you must not cease your digital marketing now.
So, what is the best way to utilize SEO as well as digital marketing while social distancing measures remain in place and all the employees are compelled to work from home? Here are a few tips mostly suggested by top 10 digital marketing companies in Dubai and across the world so that you will remain unscathed in terms of business profit when this crisis caused due coronavirus diminishes.
Plan webinars to be used in future
Why not utilize this free time to plan about the type of webinars you want to host? Even if you are unable to host them currently, you at least should be ready to show your business in best light when the industry picks up back. The best SEO services in Dubai and other countries often suggest that hosting webinars is vital especially for B2B businesses. As per recent survey, almost 91 percent of professionals prefer to learn from webinars over any other kind of content.
You may host webinar to give answers to FAQs or you may also introduce your customers to the team while at the same time showing them that door is open for business even though you are limited only to online trading.
Do a mini audit of your website
Conducting an in-depth SEO audit takes time and often requires an expert’s help. To do it, first, you should create inventory of all content assets, if you have not done it already. You can use Excel Sheet or Google Sheet and then create tabs for the following:
- Externally published articles
Now you should assess your content in order to find out how you can re-purpose the things for diverse other channels or platforms. Moreover you can analyze the kinds of content that actually attracted maximum social likes as well as shares, backlinks and also determine what kinds of content drive maximum traffic to your site. Whenever you go through content, you can also make improvement to CTAs as well as keywords and even update outdated content as well as add few internal links to relevant service pages or blogs.
Interview your employees as well as clients
It is now your perfect time to gather relevant information for your future blog posts as well as company’s updates. You may do so by interviewing customers and employees in order to collect feedbacks that provide best insights on how exactly to enhance your own service or offering. You can use Google Hangouts or any other app for video call or conferencing for this purpose.
Aim to be visible on diverse search engine results pages
Maximizing visibility on search engines needs gaining the first page position for diverse keywords and not just high traffic ones that directly related to your products or services. During your busy time you may not get time to create content that specifically target at early stages of buyer’s journey. And now that you have some time, you may begin to dig deeper into kind of content that you may publish in order to attract more traffic to your site.
Begin the task of recording catchy videos
In regards to SEO, attractive and relevant videos may help you to:
- Target long tail keywords or key phrases that have high rates of conversion
- Get your website into featured snippet
- Appear in the relevant YouTube searches
- Use videos to create different kinds of content like audio interviews, transcribed blogs as well as infographics
You should not forget to embed these videos into the blog posts and then post them on social media feeds followed by 5 to 10 quotes. You may also reuse all those quotes or hooks in media releases in future
Improve way how you handle company’s reviews
There is hardly denying of the fact that motivating people to give a review for your company is necessary. And you require people who can speak positively about their own experience of working with you. However few companies make the mistake of not replying the customer reviews that actually reflect about their poor customer service skills. If you are such a company that has multiple reviews still remain unanswered then now might be the right time for you to sign into Yelp account and start replying both positive as well as negative ones.
Optimize your Google My Business profile
Do you wish to attract your local customers? If so, then you just need to have a good Google My Business profile. Especially, it is an effective tool in the current scenario. As you already know, you are can update various details of your company on GMB profile that can then be seen by the search engine users. Ensure that accurate working hours as well as contact details are given.
Tweak your site a bit
When you are flooded with clients you might not get adequate time to tweak your website and make it better. Now that you have lesser number of clients during this pandemic, you can contact one of the leading web development services in Dubai to let your site to have a facelift and also make it more SEO-friendly.
Get rid of unnatural links
As SEO sector continues to evolve with each passing day, it is becoming obvious that all unnatural links may disturb search ranking of your website. For instance, one site was penalized by Google because of the fact that this site had more than 18000 unnatural links. Once these links were removed, then the site easily gained top page position on search engine result pages or SERPs. Make sure that you remove the unnatural links and are now ready to make wonder for your own business.
Create an effective outreach strategy
Well, whether it is right to start reaching out to your targeted customers now is certainly dependent on the industry you are associated with. Most of the companies can reap benefits by improving existing relationship with the clients, especially considering the fact that SEO is as much as about marketing as it is about communication and client service. You should think how you can connect with the customers as well as give reassurance as well as genuine support. Try to affirm yourself as a responsible and authoritative industry leader and someone who always gives priority to the clients.
Down the years you must have surely collected loads of client data that you hardly used. Cannot you really use it for any purpose? Or did you simply lack time to analyze it properly? Now it is the right time for you to sit with these data to know more about your clients. You should even reflect on why you missed the opportunities to utilize them at the right time and what you should do to prevent making the same mistakes in future. Whatever data analysis you have failed to do in the past, it is the right time for you to do it at the present moment.
Take support from WebTek Digital now!
At WebTek Digital , a leading digital marketing agency in Dubai and India, we know that this coronavirus pandemic is affecting almost all kinds of businesses. But as you can understand from above points, now it is not the time to stop your SEO as well as digital marketing activities. Rather it is the best time to make most of SEO and digital marketing to run your business. And at WebTek Digital, you can avail complete digital marketing services, right from PPC, SEO to SMO and that too at affordable rates. What are you thinking? For any query, contact us now. You may visit our website http://webtekdigital.com/. We’ll be happy to serve you now.
Do you want to rank your website on the first page of search engines? Are you having a responsive website?
Well, you must be wondering what is the relationship between rank and responsive website design. Right? Then you must first know what actually is a responsive website.
A responsive website is the one that can quickly adjust to the screen size of the desktop, mobile phones, and tablet browsers without disturbing the layout or ease of navigation.
In short responsive websites look visually appealing on any device, which ensures engaging user experience. This trend led to a high demand for web development companies for responsive Website Design in Dubai.
What are the advantages of responsive websites?
Responsive websites have fast loading speed, which compels the users to stay longer instead of leaving the site. This is the reason websites that are not mobile optimized have a high bounce rate.
Responsive websites serve the same HTML code on the same URL regardless of the user’s device. Another wonderful advantage of responsive websites is support from all browsers like Opera, Chrome, Mozilla Firefox, etc. Isn’t it great?
Why responsive website design is a necessity?
- Google prefers responsive websites because they are easy to crawl and index
- Growing mobile phone penetration in the UAE’s business hubs.
- The ecommerce industry is growing by leaps and bounds stimulating online shopping.
- Customers are spending longer time online making it easy for brands to promote products and services.
Mobile searches are surpassing the desktop searches not only in UAE but all over the world.
Responsive websites are the need of the hour because it increases user accessibility and browsing duration with friendly features.
With growing internet and smartphone users, it is easy for any business having mobile-friendly website to find its target customers online. If you want to boost your online brand visibility, then a responsive website is a must.
Search engines also prefer responsive websites, which makes it an important SEO (search engine optimization) metric to rank high. Hence, websites that are responsive enjoy high traffic and rank.
Stay abreast of latest trends to win a competitive edge
90% of the clicks go to websites on the first page of search engines. If your website is not one of them, you will lose your business to your competitors. Want to stand out in the crowd? Then stay updated with the latest SEO trends to get better output from your digital marketing efforts. Make your business website responsive and stay ahead of the digital game.
Looking for professional help?
Get in touch with WebTek Digital, the best digital marketing, and web design company in Dubai offering impeccable website designing, development and digital marketing services like SEO, PPC, SMO, and others.
As the deadly coronavirus rapidly spreading globally, the whole world certainly is on a high alert, thereby struggling to deal with this pandemic. Presently, public safety is the topmost concern whenever it comes to coronavirus and the government too has rightly responded by encouraging all the people to avoid crowd and stay at home which is seen everywhere.
In the current times, there has been a behavioral shift where people have not only stopped going to workplaces but also stores, shopping malls where they would love to spend money at other times. With the customers remaining at home and mostly preferring online services- digital marketing seems to be more popular during this coronavirus outbreak.
As already declared, forthcoming sporting events, musical concerts and all the community gatherings were cancelled. Even a major event such as Summer Olympics in Tokyo, Japan also has been called off. Therefore, event marketing has undoubtedly taken a huge downturn-with the government requesting everyone to stay at home and maintain social distancing.
How Should The Existing Marketers Need to Respond?
With cancelations at this huge scale, it means companies are curtailing on costs and therefore they take resort to services of digital marketing companies in Dubai and across the world. Because people will stay indoors and use their laptops or phones more than ever- with no travel plans and in-person gatherings- businesses should invest more on online as well as digital strategies.
How businesses could benefit from online shopping trend?
All businesses right from startups to topnotch brands face massive challenges because of this outbreak. Many of them are compelled to take decisions as to how to maintain their manufacturing process especially if they have manufacturing operations in China or other countries affected due to coronavirus.
Again, people are staying at home and it means out of boredom or necessity they are likely to adopt the habit of shopping online. Long term and also new shopping practices could evolve since people by now are more habituated in buying things online and less visiting the physical stores. Even after the threat subsides, this new habit of online shopping can breed long-term profits for online retailers and as for digital advertisers or affiliate marketers that are responsible for bringing in traffic.
What should be takeaway for all the B2C brands in the current times?
On product level, it simply means giving good descriptions, images as well as videos that allow people to have proper picture of what the product exactly looks like. From logistic point of view, you should be upfront about all kinds of product shortage as well as prompt communication about the delay or any update the moment you get them. Although stalled order is frustrating, still the customers will highly acknowledge your honesty. Moreover you might consider running effective digital marketing awareness campaigns aimed at reaching out to a casual Instagram user or bored YouTube freak. You never know this may create a good opportunity to make your first impression.
Always keep your audience in loop
The fast-paced nature of online marketing is highly beneficial especially when it comes to protecting your own brand from impact of this pandemic. Generally speaking, marketers are not responsible for maintaining public safety but it is vital for them to keep their communication fast and effective especially during this crisis. By constantly monitoring the situation as well as acting quickly, you will be able to mitigate the losses from any type of cancelation, non-refundable ad and many more. Suppose a particular area is subject to new and specific travel limitations or become the epicenter of coronavirus pandemic. And if you have hotel chain, your digital marketing agency in UAE you have hired must be ready to be able to update or if required deactivate any running campaign and instantly come up with the right marketing strategy that reflects on the situation.
Under any situation, you do not want the customers to book the stay, and then deal with hazards of cancelation procedure whenever they heard the news. It hardly matters how promptly you refund the payment but failing to be able to communicate this type of critical news instantly and your inability to take prompt action may not be good for your brand.
How Should A Business Update Their Communication Process?
Although damage control is a sure shot goal for travel companies, event marketers and other business brands that are hit hard because of coronavirus outbreak, it is the right time to create effective content strategy. The brands that offer right information about this pandemic and also its effect on the business operations are likely to improve their customer relationship and even create long term trust. One of the key reasons why communication is so important is due to the fact that there are multiple websites, advertisers as well as bots using misinformation just to sell the products. Well, keeping audience informed as well as focusing on delivering the appropriate message while delivering best services at right time can help audiences separate bad companies from the reputed ones.
Essential tips how to make use of digital marketing strategies during coronavirus outbreak?
- Are you planning to do business online? Here are a few essential digital marketing techniques you may utilize at the present moment:
- Use Facebook, Instagram, LinkedIN and other social profiles of your brand to create awareness and highlight your social responsibility as a brand
- Build strong digital marketing cost per acquisition as well as marketing model. With more and more customers coming online, out of the box digital strategy seems to be crucial.
- Opt for good video conferencing apps and make use of it in the present moment for communication and other business dealings
- Choose chat solution like Slack so that you may communicate with the clients in real-time
- Make use of good project management system such as Basecamp, Wrike and also get the file storage in the cloud by using Google Drive and so on.
Ultimately, it is quite obvious that businesses of all types take major financial hits because of this coronavirus at least for some time. At the present time, it is best to focus on positioning your own brand as the trusted one, whether it is communicating information instantly or providing high quality service. In this way, you may solidify lasting connections with the customers.
Currently, it is vital to approach one of the best digital marketing companies in UAE so that you can approach marketing strategy with a little bit of sensitivity. While planning, you need to think of long term basis. In future this blow will be over and your business will return back to normalcy and you should think then how will you maximize your sales and gain customers. Get proper plan in place and also start slowing ramping it up so that when this crisis gets over you are the first to market as well as capitalize the service or product in the way you want. Start planning your comeback story from now.
Hire one of the top 10 digital marketing agencies and be ready to scale this evolving marketing field and make a major come back soon. For complete digital marketing services, you may get in touch with WebTek Digital. Starting from PPC, SMO to SEO, you can avail everything in one place and the services they charge also are affordable. Go and explore the best digital strategies and do good business even during this outbreak of coronavirus and also afterward.
With more and more people browsing websites on their mobile devices, it becomes vital that you should create responsive webpages. Another essential thing is that you should utilize images properly to enhance both traffic as well as organic search results of your website.
Since it is seen that high quality images usually take long time to load, it is therefore important to optimize all of them and not to lose those prospective customers who may visit your site using mobile phones.
Well, now the question is how to use images properly so as to enhance your site’s ranking? Well, it is not that simple. Currently, image search in Google is increasing at a rapid rate which signifies that well-optimized images can easily attract new visitors to your site. That is why it is significant not just to upload any image but upload only the relevant ones. And the best part is that for image optimization you also do not have to spend long time and money.
Rules of Image optimization
Quite obviously, rules set by Google are supreme whenever it comes to rule of game for almost everything in web world and that is why SEO also has gained a new dimension as a whole. The writers are facing difficult times since only quality content will rank better, irrespective of quality of optimization.
With multiple factors to consider, often images are overlooked. However, this strategy may compel you to lose visitors in long run. Therefore, it is vital to optimize all the existing images on your site and even make it a routine to continue doing it for upcoming ones too.
As per research, Google image search can generate nearly 27 percent of daily queries. With Google having replaced ‘View’ image button with ‘Visit’ button, an increasing number of visitors are browsing your homepage on a daily basis.
Finally, this top search engine develops new image recognition tools like Google Lens and also Reverse Image Search and also develops ads on the Google images. Undoubtedly, images turn out to be powerful SEO tool in hands of SEO services in Dubai and across the world to increase your site traffic and also increase sales.
Below are 6 vital tips you should follow to use your images to rank
Increased traffic signifies that you use stellar content that is appropriate for the image and that helps to bring visitors to your targeted page. In other words, while advertising any product, make sure to accompany that image with proper product description. It is vital that both image as well as content
must be unique, properly formatted and also well-written. Ensure that the image must be of high quality but not too large in size since you need to keep mobile users in your mind.
Considering rising number of mobile users, it is important that the images should be small without reducing their high quality. Thinking how it is actually done? A SEO company in Dubai or elsewhere always use JPEG format whenever needed, since it is SEO friendly as well as image quality optimized. PNG format is the best option only when you require transparent background because JPEG format does not accommodate this particular option. However GiFs are used only for small-sized animations and it is also vital to remember that these are limited to 256 colors.
As far as image dimension is concerned, there are particular no specific rules for this. The only thing is that these images must not exceed average desktop screen resolution and it is 2,560 pixels in the width on average. Remember, that that the images automatically adjust to screen size which means that these images should be rightly formatted to get displayed as they should be.
At times, it seems to be quite impossible to make any larger image smaller. If such thing happens, then it is recommended that you should use different strategy to increase loading time of your site. Compression is right way to go for it. You should not use HTML or CSS in order to reduce pixels. The reason is that though image will get smaller in size the original size of the file will remain as it is. Currently, there are multiple compression tools are available in the market and most of them are available are free of cost. If you wish your site to display diverse image formats to improve browsing experience of your visitors, then you may choose to upload similar image in diverse formats. Use plug-in or attribute <img srcset=””> to select which particular image to be displayed.
Since images usually attract new visitors to your site through Google’s image search option and so on, it is vital that they actually are shown in the search results. And in order to get them there, you also have to name them in proper way and also offer appropriate image descriptions.
As being said, the image names as well as descriptions generally follow similar rule as that of content writing. Both the attributes should include targeted keyword. Unlike any written content, keywords in the image name must be separated by hyphens and not include any stop words such as articles, prepositions. It is obvious that your site must be responsive and also features relevant and unique
content. All the images must have appropriate alt as well as title attributes since these features can provide context to any image. Ensure that they are also written properly and also in concise manner.
Generally, images are used to help any content to rank better but in case of image search, it is just other way round. With stellar content being key factor in overall success of your site, it is also vital to remember that it must be relevant whenever it comes to your images.
You need to remember that the visitors reaching your site through Image Search option are looking out for extra information on targeted image. If image depicts any product, this content must focus on its entire features.
There is absolutely no point to use images to help page to rank better if you are actually doing in a random way and do not have any idea how effective performance turns out to be. Therefore it is vital to use image reporting in order to maximize performance. Well, Google Search Console is one of the common tools used for this purpose since it is user-friendly as well as insightful.
It is vital to note that search results can show diverse insights such as queries, clicks, CTRs, impressions, pages, countries as well as devices. However they do not show file names of images. Rather, they show pages where the images are visible. To put it in simple terms, Google Search Console does not differentiate between diverse images on a web page.
Considering everything it may be said that images may boost your SEO efforts effectively with minimal efforts. Ensure that you should grab opportunity to attract new clients since image search will be even more sophisticated in future. For expert’s help you can contact WebTek Digital, a leading SEO and digital marketing agency in Dubai. Be it web development and design, SEO, SMM or PPC, WebTek Digital comes up with complete digital marketing and web development services and also charges reasonable price. Still thinking? For details you may click http://webtekdigital.com/
Is your business site getting multiple clicks? If you get clicks, it is important that you should find out quality leads to your website. So, to drive maximum growth as well as to get good results, you should hire the best SEO company in Dubai. Well, search engines offer you the best avenue to connect to your quality leads. And you should invest a lot of resources as well as time to research appropriate keywords, develop bets content, optimize the web pages and also handle paid campaigns. Here lies the significance of hiring a good company for SEO services. This company has a team of experienced professionals who apply proper techniques for best data-driven SEO campaigns and also bring in fast results by exploring proven strategies. Below are a few reasons why you should hire a reliable SEO company in Dub
Keep pace with SEO that is changing fast!
One of the reasons why Search Engine Optimization (SEO) seems to be so hard to grasp is that it is changing very fast. The popular search engines are adding up new things constantly to the list of what it is they are looking for. If you do not have adequate time to be updated with these changes then you are sure to fall behind. By hiring the best SEO company in Dubai which is quite updated with the current SEO techniques as well as strategies, you have the assurance that your site is in experts’ hands. In this way, you are able to keep up with competition and also surpass your competitors.
Create your brand’s presence
By hiring a reputed SEO agency in Dubai you may create an online presence of your own business that usually appears in the search results whenever anyone searches for the business similar to you. The more your show up at the top of search engine results, the more eyeballs you are able to grab thus increasing awareness about your brand and also your services or products. Undoubtedly, SEO helps you to build a sustained buzz online surrounding your own brand that also in turn allows brand recalling. With a leading SEO agency in Dubai, you may craft out a definitive brand voice that may assist you to connect with the target audience that you want to reach out to.
Generate quality leads
A top SEO company often helps you to generate more quality leads that eventually help you to enhance your monthly sales. When you align as well as implement your SEO content strategy and also set each page according to the right keywords, you are sure to expect better leads. You may refine sales funnels as well as invite more people towards the final step there they either call up your business, sign up the newsletter or even press out the checkout button. You may also set up a customized CTA that caters to your business objective for each and every market segment and thus gain more leads with the help of the best SEO company of Dubai.
You should do guesswork or also apply any concept that may leave your own business at risk. When you use bets SEO techniques for your site then it will surely get high ranking on SERPs. A company with long years of experience may evaluate your site, your business objectives and also your competitors and thus develop an in-depth place to boost your site’s visibility in the search results. They may track your overall progress and also adjust policies to ensure that you are on the right path of accomplishing the best results, irrespective of how long it may take.
Increase revenues as a whole
With better knowledge of analytics and other aspects of SEO, you may make better business decision. And by making a better decision, you may also enhance your revenues and also helps to expand your business.
Helps you to focus on other things
If are an owner of a business, you are most likely to know that you need to delegate various tasks throughout the day. And by allowing a good SEO company in Dubai to manage your SEO requirement, you may spend your time doing core activities that are essential for the growth of your business and that you are also good at.
Well, there you have it all. These are the top 6 reasons why hiring a reputed SEO company seems to be vital for your business. You can never beat experience of working with a professional. They will ensure that your website checks all possible aspects so that you may enhance your digital presence, improve ranking for vital keywords and so on. By grabbing more online market share, you are able to reach out to new clients as well as increase revenues. And by hiring a pro you are able to do it properly and also you do not waste your time.
Are you considering recruiting the best SEO company in Dubai? You should get in touch with WebTek Digital. It is one of the best SEO and digital marketing companies in Dubai. Check out how we work effectively for your business:
As one of the leading SEO companies in Dubai, our expert team starts each and every project by knowing all your products or services, your targeted audience and also your business needs. They also inspect the activity of all the competitors and also find out the most appropriate keywords with in-depth analysis. They identify niche keywords that are helpful for driving a huge amount of traffic.
Test as well as optimize web pages
We believe that A/B testing is essential for running Google ads as well as landing pages for consistent increase in the conversion rates. Our SEO professionals can optimize your SEO campaigns, focus on landing pages, target best keywords and other essential factors.
Develop an analytical report
We are experts in tracking data from diverse channels. Well, our team evaluates data as well as develops an effective strategy accordingly in order to ensure the effectiveness of the campaign. As a leading SEO company in Dubai, we offer regular reports that are customized for your business needs thus helping you to measure unique performance standards for your business as well as identify appropriate insights.