6 Top Tips To Utilize Images To Rank
With more and more people browsing websites on their mobile devices, it becomes vital that you should create responsive webpages. Another essential thing is that you should utilize images properly to enhance both traffic as well as organic search results of your website.
Since it is seen that high quality images usually take long time to load, it is therefore important to optimize all of them and not to lose those prospective customers who may visit your site using mobile phones.
Well, now the question is how to use images properly so as to enhance your site’s ranking? Well, it is not that simple. Currently, image search in Google is increasing at a rapid rate which signifies that well-optimized images can easily attract new visitors to your site. That is why it is significant not just to upload any image but upload only the relevant ones. And the best part is that for image optimization you also do not have to spend long time and money.
Rules of Image optimization
Quite obviously, rules set by Google are supreme whenever it comes to rule of game for almost everything in web world and that is why SEO also has gained a new dimension as a whole. The writers are facing difficult times since only quality content will rank better, irrespective of quality of optimization.
With multiple factors to consider, often images are overlooked. However, this strategy may compel you to lose visitors in long run. Therefore, it is vital to optimize all the existing images on your site and even make it a routine to continue doing it for upcoming ones too.
As per research, Google image search can generate nearly 27 percent of daily queries. With Google having replaced ‘View’ image button with ‘Visit’ button, an increasing number of visitors are browsing your homepage on a daily basis.
Finally, this top search engine develops new image recognition tools like Google Lens and also Reverse Image Search and also develops ads on the Google images. Undoubtedly, images turn out to be powerful SEO tool in hands of SEO services in Dubai and across the world to increase your site traffic and also increase sales.
Below are 6 vital tips you should follow to use your images to rank
- Use relevant content only
Increased traffic signifies that you use stellar content that is appropriate for the image and that helps to bring visitors to your targeted page. In other words, while advertising any product, make sure to accompany that image with proper product description. It is vital that both image as well as content
must be unique, properly formatted and also well-written. Ensure that the image must be of high quality but not too large in size since you need to keep mobile users in your mind.
- Format images in best possible way
Considering rising number of mobile users, it is important that the images should be small without reducing their high quality. Thinking how it is actually done? A SEO company in Dubai or elsewhere always use JPEG format whenever needed, since it is SEO friendly as well as image quality optimized. PNG format is the best option only when you require transparent background because JPEG format does not accommodate this particular option. However GiFs are used only for small-sized animations and it is also vital to remember that these are limited to 256 colors.
As far as image dimension is concerned, there are particular no specific rules for this. The only thing is that these images must not exceed average desktop screen resolution and it is 2,560 pixels in the width on average. Remember, that that the images automatically adjust to screen size which means that these images should be rightly formatted to get displayed as they should be.
- Compress the images if required
At times, it seems to be quite impossible to make any larger image smaller. If such thing happens, then it is recommended that you should use different strategy to increase loading time of your site. Compression is right way to go for it. You should not use HTML or CSS in order to reduce pixels. The reason is that though image will get smaller in size the original size of the file will remain as it is. Currently, there are multiple compression tools are available in the market and most of them are available are free of cost. If you wish your site to display diverse image formats to improve browsing experience of your visitors, then you may choose to upload similar image in diverse formats. Use plug-in or attribute <img srcset=””> to select which particular image to be displayed.
- Spend some time for image names as well as descriptions
Since images usually attract new visitors to your site through Google’s image search option and so on, it is vital that they actually are shown in the search results. And in order to get them there, you also have to name them in proper way and also offer appropriate image descriptions.
As being said, the image names as well as descriptions generally follow similar rule as that of content writing. Both the attributes should include targeted keyword. Unlike any written content, keywords in the image name must be separated by hyphens and not include any stop words such as articles, prepositions. It is obvious that your site must be responsive and also features relevant and unique
content. All the images must have appropriate alt as well as title attributes since these features can provide context to any image. Ensure that they are also written properly and also in concise manner.
- Rack you brain and come up with best supporting content
Generally, images are used to help any content to rank better but in case of image search, it is just other way round. With stellar content being key factor in overall success of your site, it is also vital to remember that it must be relevant whenever it comes to your images.
You need to remember that the visitors reaching your site through Image Search option are looking out for extra information on targeted image. If image depicts any product, this content must focus on its entire features.
- Make use of image reporting in order to enhance performance
There is absolutely no point to use images to help page to rank better if you are actually doing in a random way and do not have any idea how effective performance turns out to be. Therefore it is vital to use image reporting in order to maximize performance. Well, Google Search Console is one of the common tools used for this purpose since it is user-friendly as well as insightful.
It is vital to note that search results can show diverse insights such as queries, clicks, CTRs, impressions, pages, countries as well as devices. However they do not show file names of images. Rather, they show pages where the images are visible. To put it in simple terms, Google Search Console does not differentiate between diverse images on a web page.
Considering everything it may be said that images may boost your SEO efforts effectively with minimal efforts. Ensure that you should grab opportunity to attract new clients since image search will be even more sophisticated in future. For expert’s help you can contact WebTek Digital, a leading SEO and digital marketing agency in Dubai. Be it web development and design, SEO, SMM or PPC, WebTek Digital comes up with complete digital marketing and web development services and also charges reasonable price. Still thinking? For details you may click http://webtekdigital.com/
Why Should A Business Hire A Top SEO Company In Dubai?
Is your business site getting multiple clicks? If you get clicks, it is important that you should find out quality leads to your website. So, to drive maximum growth as well as to get good results, you should hire the best SEO company in Dubai. Well, search engines offer you the best avenue to connect to your quality leads. And you should invest a lot of resources as well as time to research appropriate keywords, develop bets content, optimize the web pages and also handle paid campaigns. Here lies the significance of hiring a good company for SEO services. This company has a team of experienced professionals who apply proper techniques for best data-driven SEO campaigns and also bring in fast results by exploring proven strategies. Below are a few reasons why you should hire a reliable SEO company in Dub
Keep pace with SEO that is changing fast!
One of the reasons why Search Engine Optimization (SEO) seems to be so hard to grasp is that it is changing very fast. The popular search engines are adding up new things constantly to the list of what it is they are looking for. If you do not have adequate time to be updated with these changes then you are sure to fall behind. By hiring the best SEO company in Dubai which is quite updated with the current SEO techniques as well as strategies, you have the assurance that your site is in experts’ hands. In this way, you are able to keep up with competition and also surpass your competitors.
Create your brand’s presence
By hiring a reputed SEO agency in Dubai you may create an online presence of your own business that usually appears in the search results whenever anyone searches for the business similar to you. The more your show up at the top of search engine results, the more eyeballs you are able to grab thus increasing awareness about your brand and also your services or products. Undoubtedly, SEO helps you to build a sustained buzz online surrounding your own brand that also in turn allows brand recalling. With a leading SEO agency in Dubai, you may craft out a definitive brand voice that may assist you to connect with the target audience that you want to reach out to.
Generate quality leads
A top SEO company often helps you to generate more quality leads that eventually help you to enhance your monthly sales. When you align as well as implement your SEO content strategy and also set each page according to the right keywords, you are sure to expect better leads. You may refine sales funnels as well as invite more people towards the final step there they either call up your business, sign up the newsletter or even press out the checkout button. You may also set up a customized CTA that caters to your business objective for each and every market segment and thus gain more leads with the help of the best SEO company of Dubai.
Experience Matters!
You should do guesswork or also apply any concept that may leave your own business at risk. When you use bets SEO techniques for your site then it will surely get high ranking on SERPs. A company with long years of experience may evaluate your site, your business objectives and also your competitors and thus develop an in-depth place to boost your site’s visibility in the search results. They may track your overall progress and also adjust policies to ensure that you are on the right path of accomplishing the best results, irrespective of how long it may take.
Increase revenues as a whole
With better knowledge of analytics and other aspects of SEO, you may make better business decision. And by making a better decision, you may also enhance your revenues and also helps to expand your business.
Helps you to focus on other things
If are an owner of a business, you are most likely to know that you need to delegate various tasks throughout the day. And by allowing a good SEO company in Dubai to manage your SEO requirement, you may spend your time doing core activities that are essential for the growth of your business and that you are also good at.
Well, there you have it all. These are the top 6 reasons why hiring a reputed SEO company seems to be vital for your business. You can never beat experience of working with a professional. They will ensure that your website checks all possible aspects so that you may enhance your digital presence, improve ranking for vital keywords and so on. By grabbing more online market share, you are able to reach out to new clients as well as increase revenues. And by hiring a pro you are able to do it properly and also you do not waste your time.
Are you considering recruiting the best SEO company in Dubai? You should get in touch with WebTek Digital. It is one of the best SEO and digital marketing companies in Dubai. Check out how we work effectively for your business:
Perfect targeting
As one of the leading SEO companies in Dubai, our expert team starts each and every project by knowing all your products or services, your targeted audience and also your business needs. They also inspect the activity of all the competitors and also find out the most appropriate keywords with in-depth analysis. They identify niche keywords that are helpful for driving a huge amount of traffic.
Test as well as optimize web pages
We believe that A/B testing is essential for running Google ads as well as landing pages for consistent increase in the conversion rates. Our SEO professionals can optimize your SEO campaigns, focus on landing pages, target best keywords and other essential factors.
Develop an analytical report
We are experts in tracking data from diverse channels. Well, our team evaluates data as well as develops an effective strategy accordingly in order to ensure the effectiveness of the campaign. As a leading SEO company in Dubai, we offer regular reports that are customized for your business needs thus helping you to measure unique performance standards for your business as well as identify appropriate insights.
Top 5 Reasons For Choosing A Top Social Media Marketing Company In Dubai
Are you thinking of recruiting a leading social media marketing company in Dubai but still have not pulled that trigger?
May be, many questions have come to your mind. You must be thinking if ROI is actually there or perhaps you are not convinced that you may take up a DIY approach in this matter.
Remember, recruiting a social media marketing agency in Dubai is not all about admitting that you are not capable enough to bang-up the job on your own. Rather it’s the other way round. It is about offering competitive in today’s crowded social space. Undoubtedly the right agency may take up loads of work off the plate and provide you with some best strategic insights.
Below are a few benefits you may get by hiring the best social media marketing agency in Dubai:
A good agency know how to wisely spend money for ads
Nowadays, running social ads becomes an expectation and no longer an exception to a rule. And the best part is that an expert digital marketing agency in Dubai knows how to run the ads in the best possible way. Right from writing copy and designing to timing as well as budget, running an advertisement is undoubtedly a daunting task. But if you take help of a professional agency then it can help you to structure as well as target ad campaigns based on best practices of Instagram or Facebook. In fact it will do all the legwork for you and help you to get best results from running social media ads.
Helps you to get best-performing content
Social media content is evolving constantly and the brand too needs to keep up with the trends. Well, you need to be aware of the kind of content that are expected to receive maximum likes as well as shares. So, when you recruit a social media agency you are actually hiring individuals whose job is to go through the flood of content on social media to capitalize on the current trends and thus buzz at the appropriate time.
Time saving & Cost-Effective
Ads, content, memes? Can you do it all? Handling social media marketing in-house is indeed a viable option only if you have adequate budget, talent and also expertise. Indeed, doing social media marketing in-house requires making sacrifices to some extent. For instance, recruiting a senior social media marketing expert means that you need to pay salary regularly and need to everything that is needed to maintain a fulltime resource person.
Gain access to top social media marketing tools
There are several paid social media tools available in the market. Right from social scheduling, reporting to analytics, you can make use of several tools. However the top class tools come up with subscription fees that again can increase your budget as a whole. However by recruiting a reliable social media marketing agency you are able to gain full access to the premium suite of tools as part of the deal. This additional bonus helps to boost up your social media marketing campaigns while at the same time helping you to save loads of cost in the whole process.
Get objective assessment of your brand
Undoubtedly, getting second and unbiased opinion of your brad proves to be invaluable. And a social media marketing agency in Dubai that you have hired plays the role of an outsider who can actually help you to build a strong brand voice as well as identity.
Are you looking for best social media marketing company? Looking for best online marketing solutions? For professional help, you may get in touch with WebTek Digital, a popular digital marketing and SEO company in Dubai. It also has expertise in social media marketing and other aspects of online marketing such as PPC, content marketing and so on. The best part is that it offers customized and quality service and also charges affordable rates. For more information you are requested to visit http://webtekdigital.com/ .
How To Grow Your Business With Digital Marketing
6 Hacks to Grow Your Business with the best digital marketing agency in Dubai
Every day, the world of digital marketing changes rapidly. Nowadays, a lot of companies are prepared to invest a fortune in order to beat their competitors when it comes to gaining the consumers’ trust.
But the beauty of digital marketing is that financial resources do not always determine a campaign’s success. It lies in the techniques and strategies used by a brand. If you need to upgrade your marketing game, Webtek Digital, the best digital marketing agency in Dubai has a few useful tips to share in today’s blog.
Hopefully, this blog post will give you some insight into some creative digital marketing tactics that will assist you in growing your small business. Spend some time, if you haven’t already, creating your buyer persona before you begin.
Are you wondering what is a buyer persona? It isa thorough analysis of your target audience. You may tailor your marketing strategy to appeal to them once you have a firm grasp of who they are. How to go into the detailed breakdown of your customers? Let the top digital marketing agency in Dubai guide you there.
6 Hacks Shared by The Best Digital Marketing Agency in Dubai
1. Regularly Accumulate Testimonials and Ratings
Remember, your client is your biggest strength when it comes to your brand reputation. The majority of shoppers conduct extensive research before making a purchase. They are interested in hearing what other people have to say about you since it enables them to make informed choices.
According to studies conducted by top digital marketing agencies in Dubai, customer reviews might be up to 12 times more effective than a company’s marketing communications.
Possessing a large number of favorable ratings and reviews is the best approach to stand out. Let the experts of your digital marketing agency followup with your consumers to get some good reviews about your brand.
2. Make Yourself Visible to Your Audience Using Video Marketing
A single video may communicate so much more than any other form of media. Video marketing is a key strategy to take into account given the expanding market for this type of content. To engage audiences and spur growth, businesses frequently use webinars, product walkthroughs, and client testimonials. Video marketing is becoming increasingly important for creating and maintaining an online community as these videos enable viewers to interact with others online in addition to simply watching.
Though you must not stop playing with text-based content, attractive graphics, and carousel posts on social media, the best digital marketing agency in Dubai suggests video marketing as a must-try technique in 2022.
3. Giveaways, Giveaways, and More Giveaways!
Trust this, your customers love freebies! Handouts are a great way to entice people to test your goods or services. These giveaways could consist of gift cards, free trials, branded t-shirts, mugs, etc. This is an excellent method for producing leads in digital marketing.
Wondering about the expense of the free stuff? Don’t worry, it will eventually be recovered because the majority of its first-time clients go on to become your recurring customers. Sounds promising? Join hands with a digital marketing agency in Dubai for creating the best giveaway campaigns.
4. Humanizing Communication with AI Programmes
An AI chatbot is more likely than a human to greet your website/app users via a pop-up.
AI programs like these can converse with users and provide helpful answers to their questions. Such pre-programmed algorithms are used by businesses to inform customers about their services. Chatbots enable businesses strategically address user pain areas while also saving time. Through individualized attention and customer retention, these intelligent solutions are increasing customer engagement. Join hands with the best digital marketing and app development company in Dubaiand you can make the most of this feature.
5. Producing High-Quality Content!
No matter how far you have reached, nothing spreads the words faster than well-researched, cleverly-written, SEO-friendly content. The goal of content marketing is to send the appropriate message to the right audience at the right time.
When you read the term content marketing, it’s not only about SEO blogposts, it’s also viral social media content creation- all that you can expect from a top digital marketing agency in Dubai.
2022’s revenue growth for content marketing is expected to reach $80 billion, according to Statista. In the US at the beginning of 2021, 20% of international marketers cited content marketing as having the largest commercial influence on their company and the companies of their clientele.
According to PointVisible, 88% of B2B content marketers concur that by producing content, their audience would regard their business as a reliable and trustworthy resource. According to the Content Marketing Institute, content marketing costs 62 percent less and creates three times as many leads as conventional outbound marketing when combined with precise audience targeting and client segmentation. So, what are you waiting for?
6. Cross-Promotion
Cross-promotion entails forming alliances with companies that aren’t your direct rivals and afterward promoting one another through your mutually established channels.
For instance, if you run a restaurant delivery service, you might consider working with an ice-cream parlor as a partner. Although they aren’t your rivals, they probably have clientele who require restaurant services as well. Similarly, it’s possible that you’ll have clients who require good references for ice-cream parlors. On your social media pages, emails, blog entries, and any other channels you already use, you can cross-promote one another, a collab with one another, create a combo offer, and the ideas are endless.
Cross-promotion carries minimal risks and expenses, much like referral marketing. The best digital marketing agency in Dubai can guide you the best.
Final Words
Digital marketing is developing every day. Digital Marketing Agencies in Dubai take such key objective points into thought and effort their crowd to determine maximum conversions, revenue generation, and maximum engagement. Thusly, it very well may be said that in this time of digitization, digital marketing is unquestionably the best marketing firm that will assist you with growing your business.
However, when you seek services from professionals at Webtek digital you can be sure of succeeding. Webtek Digital understands different businesses have different needs and design a customized website while serving different goals.