Book an appointment

SEO, GEO & AEO

Search engine optimisation for Arabic and English audiences across the GCC. Technical accuracy, content built on real keyword research, and authority earned from links worth having. Then we track whether the AI answers name you too.

Book a Google MeetSee what is included
Search engine optimisation and AI citation tracking

What it is, and why it matters

Every project runs on the same three things: technical accuracy, content, and authority. Technical work clears what is holding the site back. Content earns the ranking. Authority is what makes a search engine believe the other two.

We have delivered this for ecommerce, finance, healthcare, real estate, fashion, news, law firms, education, entertainment and marketplaces, in Arabic and English across the GCC. White hat only, with no shortcuts that a single algorithm update would undo.

The newer half of the job is AI answers. A growing share of searches now end without a click, answered by an overview or by ChatGPT, Perplexity or Gemini. The foundation that earns a ranking is largely the same one that gets you quoted, so we measure both rather than assuming one follows the other.

Who this is for

A good fit if

  • Your buyers research before they contact anyone
  • You can publish, or approve publishing, a few pages a month
  • Someone in the business can answer real questions about what you sell
  • You can commit for six months, which is where the technical groundwork starts paying back

Probably not if

  • You need leads this month, which is a paid media job before it is a search job
  • No page can change without a third party developer and a long ticket queue
  • You want a fixed quota of backlinks delivered monthly, which we do not sell
  • You want black hat shortcuts, which cost the traffic they buy and then some

What is included

DeliverableHow often
Technical audit and prioritised fix listOnboarding, then quarterly
Page speed optimisationMonthly
Code and site structure improvementsAs needed
URL structure and hierarchyOnboarding
Indexation management, robots.txt and XML sitemapsMonthly
Keyword research, primary and secondary termsOnboarding, then quarterly
Keywords ranked by relevance, volume, value and intentQuarterly
Headings, title tags and meta descriptionsMonthly
On site keyword mapping and content optimisationMonthly
SEO copywritingMonthly
Publisher research and outreach for backlinksMonthly
AI citation tracking across four enginesMonthly
Reporting call with the working shownMonthly

How it fits together

Ranked resultsYour pageSomeone elseSomeone elseAI answeryourbrand.comNamed as a source, with no click to winOne foundation, read by bothA site machines can crawl, an entity they can identify, and answers complete enough to quote
Ranking wins you the click. Being quotable wins you the mention when there is no click to win. The same foundation produces both.

Your first 90 days

  1. Week 1

    Find out what is actually indexable

    We crawl the site the way a search engine does and find what it cannot reach, what it wastes time on, and what it has indexed that you would rather it had not. At the same time we record who is cited today for the questions you want to own.

  2. Weeks 2 to 4

    Technical accuracy first

    Speed, crawl paths, duplication, URL hierarchy and indexation get sorted before anything is published. Content on a site a search engine struggles with is wasted money, which is why this comes first rather than alongside.

  3. Weeks 5 to 8

    Content that answers the whole question

    Keywords are mapped to pages by intent, not by volume alone, and the copy is written to answer fully. Headings, titles and meta descriptions are rewritten for the click as well as the ranking.

  4. Weeks 9 onward

    Authority, and the second scoreboard

    We research publishers in your niche, build a list worth approaching, and earn links from sites that are themselves credible. That is the same signal that decides whether a model treats you as a source, so the citation tracking starts reading properly here.

What you actually receive

The monthly report has two halves of equal weight. Search performance first, then citations, so neither can quietly cover for the other.

Rankings are reported non brand only. Including your own name inflates every number and tells you nothing about whether new people are finding you.

Content SEO reporting and keyword position tracking
  1. Non brand clicks and impressions, against last month and the same month last year
  2. Position for every tracked keyword, with the page ranking for each
  3. Citation share across the four AI engines, and who is being cited instead of you
  4. What ships next month, and anything blocked waiting on your side

Metrics we move

  • Keyword positions

    Tracked per term, not averaged away

    Position in UAE results, reported as a table you can audit

  • Non brand organic clicks

    The commercial number, not total traffic

    Search Console, with your own brand terms excluded

  • Citation share

    Tracked on your priority questions only

    How often you are named across four AI engines, re-run monthly

  • Organic enquiries

    Reported wherever the CRM allows it

    Organic sessions matched through to qualified leads

Where this usually goes wrong

  • The usual mistake: Buying backlinks by the hundred.

    What we do instead: Links are earned from publishers worth approaching. One good link beats a thousand cheap ones.

  • The usual mistake: Taking the black hat shortcut because it ranks faster.

    What we do instead: It ranks until the penalty, and a manual action can cost most of your organic traffic overnight.

  • The usual mistake: Publishing volume on a site search engines struggle to crawl.

    What we do instead: Fix the technical foundation first. Content on a broken site is spend with nowhere to land.

  • The usual mistake: Reporting total traffic, which climbs happily on brand searches your ads already paid for.

    What we do instead: Report non brand clicks and enquiries. They are the only ones that prove the programme works.

Questions we get asked

How do we get started?

Book a free consultation. We look at where things stand today, agree what to fix first, and send a written scope before any work begins.

How is the cost decided?

Every engagement is scoped to your goals, the size of the work and your timeline. You get a written proposal after the consultation, so the cost is clear before anything starts.

How will we know it is working?

We agree the measures at the start, then report against them in plain language, with the numbers shown so you can check them yourself.

Who will we work with?

A named lead who knows your account, backed by the specialists the work needs. You always know who to message.

Do you work in Arabic as well as English?

Yes. Content, campaigns and reporting can run in Arabic, in English, or in both, depending on who your customers are.

Can you work alongside our own team?

Yes. We can take on the whole service or fill the gaps around your in house team, and hand over cleanly if that ever changes.

What do you need from us?

Access to the accounts involved, one person who can approve work, and an honest picture of what has been tried before.

Explore our other services

See where your marketing is leaking money

Book a 30 minute call. We walk through your site, your search visibility and your ad account, and tell you what we would fix first.

Book a Google Meet

Free. No pitch deck, no obligation.