Social Media Management
An always on presence, planned and produced so the calendar never runs dry. Pillars that give every post a job, community management with a reply time you can hold us to, and reporting that counts enquiries.
What it is, and why it matters
Organic social is the channel people check before they decide you are real. Nobody in Dubai books a clinic, a contractor or an agency without opening Instagram first. A dead account or one that only posts offers answers that check badly.
The fix is not posting more. It is giving every post a job. Some teach, some prove you can do the work, some ask for the sale, and some show the people behind it. When the mix tips entirely toward offers, reach falls and the comments stop, which is the account telling you something.
The other half of the job is the part nobody sees. Replying to comments and direct messages quickly, catching the enquiries that arrive there rather than through a form, and passing them to whoever can actually answer.
Who this is for
A good fit if
- Your customers check social before they contact you
- There is something real to show, whether that is work, premises, product or people
- Someone can give us thirty minutes a month of access to the business
- You can live with a plan rather than approving every post individually
Probably not if
- You want follower growth as the headline number, which is the easiest one to buy and the least useful
- Nothing can be photographed or filmed and nobody will appear
- Every caption needs three rounds of internal approval
- You need leads this month, which paid social does faster
What is included
| Deliverable | How often |
|---|---|
| Content pillars and channel plan | Onboarding, then quarterly |
| Monthly content calendar for approval | Monthly |
| Static and carousel design | Weekly |
| Caption writing and hashtag strategy | Weekly |
| Short form video editing | Weekly |
| Monthly content shoot | Monthly |
| Scheduling and publishing | Daily |
| Community management and direct messages | Same working day |
| Stories and day to day posting | Weekly |
| Influencer and collaboration coordination | As planned |
| Reporting call with the working shown | Monthly |
How it fits together
Your first 90 days
- Week 1
Work out what you can actually say
We audit the accounts, look at what has already worked, and agree the pillars. This is mostly a conversation about the business, because the posts that perform are usually the ones only you could have made.
- Weeks 2 to 4
Build a month ahead
The first calendar is produced and approved in one pass, so publishing is never waiting on a reply. The visual system is set here too, which is what makes a grid look deliberate rather than assembled weekly.
- Weeks 5 to 8
Publish, reply, adjust
Consistency starts doing the work. We watch saves and shares rather than likes, because they predict what will keep performing, and we shift the mix toward whatever the audience keeps returning to.
- Weeks 9 to 12
Find the format that carries the account
By now one or two formats are clearly outperforming. Those get produced more often and the weak ones get dropped, which is how a calendar stops feeling like filling slots.
What you actually receive
You approve a month at a time, in one document, with every post laid out as it will appear. Copy, visual and the pillar it belongs to, so a gap in the mix is visible before anything is published.
Anything that needs a fact only you have is flagged in the same document rather than chased separately over the month.
- Every post for the month, with its pillar and purpose
- What is being filmed or shot, and when
- Anything blocked waiting on an answer from your side
- Last month's best performing posts, and what is being repeated
Metrics we move
Saves and shares
Watched ahead of likes
Per post, because they predict what keeps performing
Enquiries from social
The number the service is judged on
Direct messages and profile link clicks that become conversations
Reply time
Same working day
Comment or message timestamp against our reply
Reach from non followers
Shows whether new people are finding you
Platform reach breakdown, monthly
Where this usually goes wrong
The usual mistake: Posting offers four times a week and wondering why reach keeps falling.
What we do instead: Earn attention with the other pillars, then ask. The ask works better when it is rarer.
The usual mistake: Chasing follower count, then discovering the followers are in the wrong country.
What we do instead: Track saves, enquiries and where your reach actually is. A small local audience outsells a large distant one.
The usual mistake: Leaving direct messages unanswered for days because nobody owns the inbox.
What we do instead: Give it a named owner and a reply time. A large share of UAE enquiries arrive there.
The usual mistake: Reposting the same stock look every competitor is also using.
What we do instead: Show real work, real premises and real people. It is the one thing that cannot be copied.
Questions we get asked
How do we get started?
Book a free consultation. We look at where things stand today, agree what to fix first, and send a written scope before any work begins.
How is the cost decided?
Every engagement is scoped to your goals, the size of the work and your timeline. You get a written proposal after the consultation, so the cost is clear before anything starts.
How will we know it is working?
We agree the measures at the start, then report against them in plain language, with the numbers shown so you can check them yourself.
Who will we work with?
A named lead who knows your account, backed by the specialists the work needs. You always know who to message.
Do you work in Arabic as well as English?
Yes. Content, campaigns and reporting can run in Arabic, in English, or in both, depending on who your customers are.
Can you work alongside our own team?
Yes. We can take on the whole service or fill the gaps around your in house team, and hand over cleanly if that ever changes.
What do you need from us?
Access to the accounts involved, one person who can approve work, and an honest picture of what has been tried before.
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